Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in
DRMA Member Benefits

The DRMA has created a benefits program designed to bring business to your doorstep by fully engaging you across our brands: Response Magazine, Response Expo and the DRMA.

DRMA Membership: $595 (annual and companywide)

Join the Direct Response Marketing Alliance

1.  Guaranteed Entrance to Quarterly DRMA Networking Events
DRMA members receive priority entrance to all DRMA networking events. Simply RSVP for and of the upcoming events online to secure admittance.

2.  Inclusion in the Preferred Vendor Directory
DRMA members receive inclusion in the industry’s premiere directory for performance-based, trackable and measurable supply chain providers. This one-stop-shop is the “Who’s Who” directory of our industry.

3.  Discounts to Attend Response Expo
DRMA member companies save $300 on All-Access badges and $600 (per 10’x10’) on exhibit space at Response Expo, where networking meets opportunity.

4.  Instant Access to More Than 300 Member Companies
DRMA members receive a quarterly roster of all current DRMA members to encourage transparency and enhanced communication amongst its membership.

5.  Distribute Your Press Releases
The DRMA is your platform and your voice. Press releases from DRMA members gain priority access to publication in Response Magazine and Response This Week, the industry’s leading magazine and weekly e-newsletter.

6.  Be an Educator and Industry Leader
Case studies and white papers published by DRMA members are featured on and Share your company’s expertise.

7.  Nominate and Vote for DRMA Marketer of the Year and Member of the Year
Nominate, be nominated for, and vote in the DRMA Awards programs, where we honor the leaders and captains of our industry.

Marketer of the Year Member of the Year DR Hall of Fame


8.  DRMA Research
DRMA members receive complimentary access to historical trends and industry benchmarks compiled by Response Magazine for such key indicators as: short-form and long-form media billings; short-form and infomercial production costs; and teleservices and fulfillment costs.

9.  DRMA Rankings
DRMA members receive exclusive access — monthly — to the top 200 direct response TV campaigns in the U.S., plus the top 40 Spanish-language DRTV campaigns, as measured by our research partner, DRMetrix, across the top 100 U.S. cable networks.


Contact Us
If you have any questions about joining the DRMA or accessing your membership benefits, please contact Brooke Marple via e-mail at or via phone at 714-338-6761.