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DRMA Committees

As we approach our 10th anniversary, the DRMA staff recently reflected on its growth as the alliance for performance-based marketers during the past decade. That growth is directly attributable to the commitment of our member companies and their leaders who have helped make the DRMA a force for networking, education, and unity in the marketing community.

The clear next step for the DRMA is to form its first-ever committees, made up of leaders in the performance-based marketing space. After careful consideration, the DRMA team is thrilled to announce the formation of three groups:

  • DRMA Education Committee
  • DRMA Membership Committee
  • DRMA TV Everywhere Committee

While the DRMA recognizes the importance of every facet of a marketing campaign — and hopes in the future to expand the scope of its reach — these three committees provide an excellent starting point for key members of the alliance to get more involved and for the DRMA team to expand its leadership role in specific areas.

 

DRMA Committees

Education Committee

DRMA Education Committee
This committee will help create new educational content for DRMA events, the DRMA website, and Response Expo.

 

Rus Sarnoff
Integrated Marketing
Founder
Co-Chair

Greg Sarnow
Direct Response Academy
Founder
Co-Chair

 

Tony Altman
Motivational Fulfillment
& Logistics

 

Marc Johnston
DirectAvenue

 

Andy Arvidson
Imagine Fulfillment Services

 

Michael Montgomery
InternetMarketing Inc.

 

Paula Brillson Phillips
Digital Law Group

 

Rick Petry
Rick Petry Creative Writer

 

Lindsey Carnett
Marketing Maven

 

Ava Seavey
Avalanche Creative
Services

 

Karla Crawford Kerr
Hawthorne

 

Lori Zeller
THOR Associates

Thomas Haire
Response Representative for the Education Committee
Editor-In-Chief

thaire@questex.com

   

 

 

Membership Committee

DRMA Membership Committee
This committee will help create new benefits designed to assist current members, as well as find opportunities to drive new members to the DRMA.

 

Pattie Mercier
Vantiv
Dir. eCommerce Partnerships
Co-Chair

Chuck Wilkins
Venable LLP
Practice Development
Manager
Co-Chair

 

Chris Alexander
OnBrand24

 

Debbie Kinkela
Zenith Media Tracking

 

Andie Aronow
PBandJ Partners

 

Curtis Kleinman
Swipe Payment Solutions

 

Randall Bourgeois
Whitespages Pro

 

Adam Miller
Cuore

 

Jon Calderaro
Concepts TV Productions

 

Michael Pierce
212 Degrees Fahrenheit

 

Nicola Delasalle
Havas Edge

 

Kristy Pinand
Kingstar Media

 

Niya Doncheva
Media Partners Worldwide

 

Paul Rothstein
PCR Marketing, LLC

 

Mandy Durbin
T Media Sales

 

Tom Sheppard
ListenTrust

 

Anat Freed
Kingstar Media

 

Rich Shiu
InQuest Communications

 

Caitlin Haire
Cannella Media

 

Eric Stracener
Thill Inc.

 

Travis Kemmer
Applied Perceptions LLC

 

Andrea Stuhley
Motivational Fulfillment
& Logistcs

 

Justin Kilgore
Evolve Teleservices

   

Dan Donati
Response Representative for the Membership Committee
Dir. New Business Development

ddonati@questex.com

   

 

 

TV Everywhere Committee

DRMA TV Everywhere Committee
This committee — made up of leaders from the agency, network, and new media spaces — will be tasked with helping the DRMA face and play a crucial and innovative role in the expanding media/consumer universe.

Sheb Alahmari
AdMore/REVShare
VP Media Sales
Co-Chair

Gregory Silvano
Mojo
CEO
Co-Chair

 

Scott Berger
DISH Media Sales

 

Jeff Lazkani
Icon Media Direct

 

David Bickford
Bloomberg

 

Amy Leifer
AT&T AdWorks

 

Erin Cohen
Screenvision Media

 

Kevin Lyons
Opportunity Media

 

Kendra Elliott
Guthy-Renker

 

Declan O'Connor
Discovery Communications

 

Doug Garnett
Atomic Direct

 

Michael O'Connor
Horizon Media

 

Michaela Giovengo
Hulu

 

Sylvester Phifer
ESPN

 

Joseph Gray
DRMetrix

 

Shani Reardon
Modus Direct

 

Kris Johnson
Mercury Media

 

Lee Warpack
T Media Sales

John Yarrington
Response Representative for the TV Everywhere Committee

Publisher
jyarrington@questex.com

   

 

 

 

Click here to volunteer to serve on a DRMA Committee

DRMA Committee Guidelines

  1. To be eligible to serve on a DRMA committee, all volunteers must be employed by a member company — in good standing — of the DRMA.

  2. DRMA committee memberships are granted on a volunteer, first-come, first-served basis. DRMA committee members are appointed and/or relieved of duty at the discretion of the leadership of the DRMA.

  3. DRMA committee membership terms are for 12 months, and are renewable for up to two additional 12-month terms per approval of DRMA leadership. A committee member must reapply at the end of each term to continue their service with the committee up to the three-year maximum.

  4. Each DRMA member company is allowed up to two active participants on DRMA committees at any given time. Each volunteer is allowed to serve on only one DRMA committee at any given time.

  5. Each DRMA committee will be led by a chair and vice-chair. These positions have a one-term limit. Each committee will decide on its own guidelines for selecting a chair and vice-chair.

  6. DRMA committee members will be expected to commit approximately 1-2 hours per month of direct service. Direct service will include a monthly phone conference. Additionally, up to four in-person meetings may be scheduled in conjunction with DRMA events in Chicago (March), San Diego (April), Southern California (July), and New York (December).

  7. Members of the DRMA TV Everywhere Committee must actively work for a network/station, MSO (multi-systems operator), MVPD, media agency, or new media technology company.

  8. Members of the DRMA Membership Committee must actively serve in the industry in a client-facing role (new business development, sales, etc.). Creating a committee-wide goal for driving new DRMA memberships will be among the first topics of discussion for the Membership Committee each service year.

  9. Members of the DRMA Education Committee will assist with content concepts for Response Expo and DRMA educational materials and events only.

  10. Membership in the DRMA Membership Committee and TV Everywhere Committee will be capped at 25 persons. Membership in the DRMA Education Committee will be capped at 15 persons.

click here to volunteer to serve on a DRMA Committee