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DRMA Committees

As we approach our 10th anniversary, the DRMA staff recently reflected on its growth as the alliance for performance-based marketers during the past decade. That growth is directly attributable to the commitment of our member companies and their leaders who have helped make the DRMA a force for networking, education, and unity in the marketing community.

The clear next step for the DRMA is to form its first-ever committees, made up of leaders in the performance-based marketing space. After careful consideration, the DRMA team is thrilled to announce the formation of three groups:

  • DRMA Education Committee
  • DRMA Membership Committee
  • DRMA TV Everywhere Committee

While the DRMA recognizes the importance of every facet of a marketing campaign — and hopes in the future to expand the scope of its reach — these three committees provide an excellent starting point for key members of the alliance to get more involved and for the DRMA team to expand its leadership role in specific areas.


DRMA Committees

Education Committee

DRMA Education Committee
This committee will help create new educational content for DRMA events, the DRMA website, and Response Expo.


Rus Sarnoff
Integrated Marketing

Greg Sarnow
Direct Response Academy


Tony Altman
Motivational Fulfillment
& Logistics


Marc Johnston


Andy Arvidson
Imagine Fulfillment Services


Michael Montgomery
InternetMarketing Inc.


Paula Brillson Phillips
Digital Law Group


Rick Petry
Rick Petry Creative Writer


Lindsey Carnett
Marketing Maven


Ava Seavey
Avalanche Creative


Karla Crawford Kerr


Lori Zeller
THOR Associates

Thomas Haire
Response Representative for the Education Committee




Membership Committee

DRMA Membership Committee
This committee will help create new benefits designed to assist current members, as well as find opportunities to drive new members to the DRMA.


Pattie Mercier
Dir. eCommerce Partnerships

Chuck Wilkins
Venable LLP
Practice Development


Chris Alexander


Debbie Kinkela
Zenith Media Tracking


Andie Aronow
PBandJ Partners


Curtis Kleinman
Swipe Payment Solutions


Randall Bourgeois
Whitespages Pro


Adam Miller


Jon Calderaro
Concepts TV Productions


Michael Pierce
212 Degrees Fahrenheit


Nicola Delasalle
Havas Edge


Kristy Pinand
Kingstar Media


Niya Doncheva
Media Partners Worldwide


Paul Rothstein
PCR Marketing, LLC


Mandy Durbin
T Media Sales


Tom Sheppard


Anat Freed
Kingstar Media


Rich Shiu
InQuest Communications


Caitlin Haire
Cannella Media


Eric Stracener
Thill Inc.


Travis Kemmer
Applied Perceptions LLC


Andrea Stuhley
Motivational Fulfillment
& Logistcs


Justin Kilgore
Evolve Teleservices


Dan Donati
Response Representative for the Membership Committee
Dir. New Business Development




TV Everywhere Committee

DRMA TV Everywhere Committee
This committee — made up of leaders from the agency, network, and new media spaces — will be tasked with helping the DRMA face and play a crucial and innovative role in the expanding media/consumer universe.

Sheb Alahmari
VP Media Sales

Gregory Silvano


Scott Berger
DISH Media Sales


Amy Leifer
AT&T AdWorks


Erin Cohen
Screenvision Media


Kevin Lyons
Opportunity Media


Kendra Elliott


Declan O'Connor
Discovery Communications


Doug Garnett
Atomic Direct


Michael O'Connor
Horizon Media


Michaela Giovengo


Sylvester Phifer


Joseph Gray


Shani Reardon
Modus Direct


Kris Johnson
Mercury Media


Lee Warpack
T Media Sales


Jeff Lazkani
Icon Media Direct



John Yarrington
Response Representative for the TV Everywhere Committee






Click here to volunteer to serve on a DRMA Committee

DRMA Committee Guidelines

  1. To be eligible to serve on a DRMA committee, all volunteers must be employed by a member company — in good standing — of the DRMA.

  2. DRMA committee memberships are granted on a volunteer, first-come, first-served basis. DRMA committee members are appointed and/or relieved of duty at the discretion of the leadership of the DRMA.

  3. DRMA committee membership terms are for 12 months, and are renewable for up to two additional 12-month terms per approval of DRMA leadership. A committee member must reapply at the end of each term to continue their service with the committee up to the three-year maximum.

  4. Each DRMA member company is allowed up to two active participants on DRMA committees at any given time. Each volunteer is allowed to serve on only one DRMA committee at any given time.

  5. Each DRMA committee will be led by a chair and vice-chair. These positions have a one-term limit. Each committee will decide on its own guidelines for selecting a chair and vice-chair.

  6. DRMA committee members will be expected to commit approximately 1-2 hours per month of direct service. Direct service will include a monthly phone conference. Additionally, up to four in-person meetings may be scheduled in conjunction with DRMA events in Chicago (March), San Diego (April), Southern California (July), and New York (December).

  7. Members of the DRMA TV Everywhere Committee must actively work for a network/station, MSO (multi-systems operator), MVPD, media agency, or new media technology company.

  8. Members of the DRMA Membership Committee must actively serve in the industry in a client-facing role (new business development, sales, etc.). Creating a committee-wide goal for driving new DRMA memberships will be among the first topics of discussion for the Membership Committee each service year.

  9. Members of the DRMA Education Committee will assist with content concepts for Response Expo and DRMA educational materials and events only.

  10. Membership in the DRMA Membership Committee and TV Everywhere Committee will be capped at 25 persons. Membership in the DRMA Education Committee will be capped at 15 persons.

click here to volunteer to serve on a DRMA Committee