|
|
 | DRMA Spotlight: An Icon for the Future 10 May, 2012 |
May 8, 2012 | Article | By Jeffrey D. Knowles, Leonard L. Gordon
A recent AdWeek article highlighted a significant decline in the use of celebrity endorsers in television commercials. The article cited a report by... more>>
May 8, 2012 | Article | By Jeffrey Richter, John Waller
In designing their marketing campaigns, many marketers strive to create a simple, pithy, unifying claim or message in their advertising to catch the... more>>
May 8, 2012 | Article | By William I. Rothbard
In a much-awaited decision, a federal judge has granted summary judgment in favor of the Federal Trade Commission (FTC) against DRTV veterans Gary... more>>
May 8, 2012 | Article | By Ivan J. Wasserman
Compared to other popular direct response product categories, such as dietary supplements, over-the-counter drugs (e.g., anti-acne creams) and... more>>
April 3, 2012 | News | By Arthur Yoon, Jeffrey Richter
Facebook users have filed a class action lawsuit – Angel Fraley v. Facebook Inc. – in the U.S. District Court of Northern California – alleging... more>>
May 10, 2012 | Article | By Thomas Haire
Nancy Lazkani points to the growing Hispanic market and digital TV as key opportunities for direct response marketers in the years ahead. more>>
April 1, 2012 | Article | By Jackie Jones
A lot of big names in the direct response industry like to boast they’ve been part of the game since the beginning, but when you’re the company... more>>
April 1, 2012 | Article | By Jackie Jones
BURLINGTON, Wis. – A lot of big names in the direct response industry like to boast they’ve been part of the game since the beginning, but when... more>>
March 1, 2012 | Article | By Jackie Jones
As one of the largest direct response companies in the world, Thane boasts a unique business model that allows it to launch a product in 100... more>>
February 21, 2012 | Article | By Jackie Jones
DRMA Spotlights Dial 800: More Than Just a Pretty Number Dial800 does a number on its competition with superb customer service skills and product... more>>
July 26, 2012 | Event
The Direct Response Marketing Alliance (DRMA) is proud to announce its first-ever Summer Bash on July 26, 2012, from 5-8 p.m. at Shady Canyon Country... more>>
February 23, 2012 | News
Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the industry. Be there as the industry crowns the... more>>
April 17, 2012 | File
Rockwell Tools designs and manufactures a full line of corded and cordless power tools and accessories. The company distributes its products through... more>>
| Account Supervisor - Respond2 - Portland, OR | |
| Youre happiest when youre managing the needs of several national accounts and have energy to spareits time to put all that great energy to work.Channel your power our way. Our approach doesnt just compel ... | |
|
|
|
| Director, Marketing - Truphone Americas - Truphone, Ltd. - Durham, NC | |
| Job Title: Director, Marketing - Truphone AmericasLocation: Durham, NC (Research Triangle Park)Compensation: Competitive Salary, and Excellent BenefitsAbout Truphone:Truphone is one of the leading ... | |
|
|
|
| Direct Response Media Planner/Buyer - Fine Light, Inc. - Bloomington, Indiana | |
| PURPOSE AND OBJECTIVE OF POSITION:Plans and develops advertising media programs and purchases media space/time. Examines markets and optimizes media buys to get the best results for our clients. Works ... | |
|
|
|
| Account Executive - Confidential - Long Beach, CA | |
| We are looking for a high-energy, senior-level team member to join the team as an account executive to work with key accounts as well as a dynamic leader to foster new business development to expand ... | |
|
|
|
| Senior Vice President Business Development - Script To Screen - Orange County, CA | |
| Script to Screen, a leader in direct response television advertising, is seeking a Senior Vice President of Business Development at their Orange County, California location.Applicants will have a minimum ... | |
|
|
|
| Senior VP of Business Development - Confidential - CA | |
| Senior Vice President of Business Development required for company located in Southern California. Prior experience and success in direct response sales management a must. Salary $100, 000$200, 000 based ... | |
|
|
|
| Business Development Manager - Progrexion - North Salt Lake, UT | |
| Progrexion Marketing is a progressive, marketing agency based in North Salt Lake, Utah. We offer a full range of marketing services with an emphasis on online and direct response marketing. Progrexion ... | |
|
|
|
| Account Executive - Delivery Agent - Denver, CO | |
| Account Executive:Responsible for selling short-form Direct Response advertising on cable platforms and other media to new and existing clients. Identifies and makes cold calls on prospective clients, ... | |
|
|
|
| eCommerce Marketing Manger - BION Enterprises, LLC - Atlanta, GA | |
| What you do:Position Description:The eCommerce Marketing Manager (eCMM) is responsible for developing and executing the strategy for leveraging BIONs website to optimize sales. BIONs eCommerce channel ... | |
|
|
|
| Senior Marketing Manager,Journals - SAGE Publications - Thousand Oaks, USA | |
| SAGE Publications, a leading academic and professional publisher of books, journals, and electronic media, located in Thousand Oaks, California, with offices in London, India, Singapore, and WashingtonDC, ... | |
|
|
|
| New Business Development - DirectAvenue - Carlsbad, CA | |
| Ideal candidate should be familiar with both online advertisers and the offline direct response marketing space.Must have excellent business development skills to bring online customers into the offline ... | |
|
|
|
| Account Executive/Inside Sales - Media Funding - Malibu, CA | |
| ACCOUNT EXECUTIVE/INSIDE SALESMedia Funding CorporationMedia Fundingis a licensed lender which makes direct loans to direct response marketers advertising in infomercials, affiliate networks on the web ... | |
|
|
|
| Digital Strategist - Landmark Personnel Inc. - NYC, NY | |
| Digital StrategistJob Overview:The Digital Strategist, working with digital team, is responsible for planning and supporting clients online advertising initiatives.Duties and Responsibilities:Work with ... | |
|
|
|
| Account Executive - Creative Productions - Long Beach, CA | |
| We are looking for a high-energy, senior-level team member to join the team as an account manger or supervisor to work with key accounts as well as a dynamic leader to foster new business development ... | |
|
|
|