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Community Transforms How We Do Business

15 Aug, 2017 By: Nicola de la Salle, Havas Edge

com·mu·ni·ty (noun)

1. A group of people living in the same place or having a particular characteristic in common.

2. A feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

As we move toward the end of August, it would seem that the coming months are some of the busiest of the year – from back-to-school, to the start of football season, Thanksgiving and, then before we know it, the hectic holiday season. As I mulled over each occasion, it struck me that there is a characteristic shared by each of these events – despite their clear differences. That characteristic is community.

We attend, converse, collect ideas, and celebrate as a group of friends or family at each of these events. It allows us a sense of belonging and, often, an identity to thrive and succeed.

Now I am not suggesting for one second that we ditch the rest of the work year and focus on our busy social calendars. From a media perspective, this can be one of the most lucrative times of year for many companies – with health insurance open enrollment and gift season in full flight, to name just two busy commercial spaces.

My suggestion is that this is the time to tap into and leverage our own community, particularly the DRMA.

One of the first lessons we learn in kindergarten is how to work with our network (or, as we call them at that time, our classmates). In class, we learn to listen to one another and how to solve problems together.

Not only does the DRMA offer a wealth of resources – from informative newsletters and a monthly magazine that includes access to syndicated research and state of the industry reports – it hosts regular networking events, an annual trade show, and the ability to partake in committees that influence membership, content, events, new initiatives, and much more. It truly is the group that “brings unity to the community.”

The flagship event for me is Response Expo. Gathering more than 3,000 people to a venue is no easy feat, but there is a steadfast reason that this stellar group of senior level employees from some of the most impressive and exciting companies around the world gathers year after year. The educational content allows both existing members and newcomers to continue their learning. No other group tackles the issues and trends of this fast-growing space better and attracts this caliber of speakers.

And then there are the evening festivities: each night’s networking event provides the opportunity to meet and greet the other conference attendees in a unique and entertaining location. The Response Expo team organizes an impressive soirée to network while enjoying the amazing food and drinks. Let’s face it, anyone who makes doing business this fun scores major points in my book – and the Response Expo team certainly knows how to create a fun environment while building my community.

As you may have already noticed, I am a huge believer in community, in expanding my network, in continued learning, and - in particular – the DRMA. I attribute much of my success to this group, and my regular attendance and involvement has allowed me the tools to succeed. As Howard Zinn stated, “Small acts, when multiplied by millions of people, can transform the world.”

Nicola de la Salle is director of business development at Havas Edge and a member of the DRMA Membership Committee. She can be reached at (760) 692-3154 or via email at

About the Author: Nicola de la Salle

Nicola de la Salle

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