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Case Studies/White Papers

The DRMA library of case studies and white papers covers topics relevant to the direct response marketing industry. The case studies and white papers listed below have been written by DRMA member companies.

AVC Corp.

Theft-Preventive Packaging for Small Consumer Electronics


The Direct Effect: Rockwell Invests in Interactive Video to Create Brand Awareness


Capture Voice of Customer (VoC) Data and Analyze the Customer Experience Your Team Delivers With Speech Analytics


Use Speech Analytics in the Contact Center to Monitor Agent Performance and Improve the Customer Experience

Cardinal Commerce

How Will EMV Change Online Business in the U.S.?

Chargeback Gurus

Diamonds in the Rough

Cornerstone Resource Partners

When Less Was More

DRMetrix and SciMark

The True Top 50: Midyear 2016


The True Top 50: Final 2016


The True Top 50: Midyear 2017

How the FDA Almost Stopped the BeActive Brace

Fosina Marketing Group

A Fresh Look at Direct-to-Consumer Online Lead Generation


The Importance of the Customer Value Proposition


Effective Acquisition Strategies Critical for Subscription Marketers

Higher Power Marketing

Conversion Rates So Good They’re (Almost) Unheard Of


Generating 950 Leads Per Week in VSC Market


Get What You Pay For


One Client From One Category: 468 Weeks on the Air (and Counting) — and Millions in Sales


We’ve Generated More Than $11.3 Million in Sales for Them


We Gave Them the Power to Buy Media in Any Market


When Cost Is Not a Factor

The Illusion Factory

Interactive Campaigns Supporting the Release of the CW Network's "The Flash" and "Jane The Virgin"

Incremental Media

Digital Retargeting Moves to the Next Level ... Offline

Intelemedia Communications

Changing the Landscape of Customer Service

InterMedia Advertising

POV Series: Optimization


White Paper: The 2016 Political Advertising Environment

Marketing Architects

Marketing Architects Leads Somnetics International With CPAP Campaign … From ‘A to ZZZs’


Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty & Derm Exclusive Skincare Systems


The Montel Quotient: Breaking the Code Behind Montel's Pitchman Performance


The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?


White Paper: What You Absolutely Must Know Before Advertising in Canada


Mojo Helps My Shiney Hiney Bring Sexy Back

Pivotal Payments

Pivotal Payments' Multi-Currency Processing Solution Helps Organo Gold Increase Global Marketshare

PlusOne Company

Sales: The Greatest Profession in the World

Ship-Right Solutions

The 4 Major Benefits of Outsourcing Your Business Processes

Shopper Approved

Shopper Approved Delivers Peace of Mind to FTD in the World of Online Reviews

Trust Guard

Case Study for Stacks and Stacks the Homewares Place

Vantiv/Litle & Co.

Payments Dictionary — 205 Words Worth Knowing 


Only white papers written by current DRMA member companies are listed on this page. If you would like your company's white paper listed here and would like to join the DRMA, please click here