Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board


   Log in

Case Studies/White Papers

The DRMA library of case studies and white papers covers topics relevant to the direct response marketing industry. The case studies and white papers listed below have been written by DRMA member companies.

Brandlive: The Direct Effect: Rockwell Invests in Interactive Video to Create Brand Awareness

CallFinder: Capture Voice of Customer (VoC) Data and Analyze the Customer Experience Your Team Delivers With Speech Analytics

CallFinder: Use Speech Analytics in the Contact Center to Monitor Agent Performance and Improve the Customer Experience

Cardinal Commerce: How Will EMV Change Online Business in the U.S.?

Higher Power Marketing: Conversion Rates So Good They’re (Almost) Unheard Of

Higher Power Marketing: One Client From One Category: 468 Weeks on the Air (and Counting) — and Millions in Sales

Higher Power Marketing: We’ve Generated More Than $11.3 Million in Sales for Them

Higher Power Marketing: We Gave Them the Power to Buy Media in Any Market

Higher Power Marketing: When Cost Is Not a Factor

The Illusion Factory: Interactive Campaigns Supporting the Release of the CW Network's "The Flash" and "Jane The Virgin"

Intelemedia Communications: Changing the Landscape of Customer Service

Vantiv/Litle & Co.: Payments Dictionary — 205 Words Worth Knowing 

Marketsmith: Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty & Derm Exclusive Skincare Systems

Marketsmith: The Montel Quotient: Breaking the Code Behind Montel's Pitchman Performance

Marketsmith: The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?

Pivotal Payments: Pivotal Payments' Multi-Currency Processing Solution Helps Organo Gold Increase Global Marketshare

Trust Guard: Case Study for Stacks and Stacks the Homewares Place

Only white papers written by current DRMA member companies are listed on this page. If you would like your company's white paper listed here and would like to join the DRMA, please click here