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Case Studies/White Papers

The DRMA library of case studies and white papers covers topics relevant to the direct response marketing industry. The case studies and white papers listed below have been written by DRMA member companies.

Brandlive

The Direct Effect: Rockwell Invests in Interactive Video to Create Brand Awareness

CallFinder

Capture Voice of Customer (VoC) Data and Analyze the Customer Experience Your Team Delivers With Speech Analytics

 

Use Speech Analytics in the Contact Center to Monitor Agent Performance and Improve the Customer Experience

Cardinal Commerce

How Will EMV Change Online Business in the U.S.?

Higher Power Marketing

Conversion Rates So Good They’re (Almost) Unheard Of

 

Generating 950 Leads Per Week in VSC Market

 

Get What You Pay For

 

One Client From One Category: 468 Weeks on the Air (and Counting) — and Millions in Sales

 

We’ve Generated More Than $11.3 Million in Sales for Them

 

We Gave Them the Power to Buy Media in Any Market

 

When Cost Is Not a Factor

The Illusion Factory

Interactive Campaigns Supporting the Release of the CW Network's "The Flash" and "Jane The Virgin"

Intelemedia Communications

Changing the Landscape of Customer Service

Marketsmith

Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty & Derm Exclusive Skincare Systems

 

The Montel Quotient: Breaking the Code Behind Montel's Pitchman Performance

 

The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?

Pivotal Payments

Pivotal Payments' Multi-Currency Processing Solution Helps Organo Gold Increase Global Marketshare

Trust Guard

Case Study for Stacks and Stacks the Homewares Place

Vantiv/Litle & Co.

Payments Dictionary — 205 Words Worth Knowing 

 

Only white papers written by current DRMA member companies are listed on this page. If you would like your company's white paper listed here and would like to join the DRMA, please click here