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Case Studies/White Papers

The DRMA library of case studies and white papers covers topics relevant to the direct response marketing industry. The case studies and white papers listed below have been written by DRMA member companies.


Brandlive: The Direct Effect: Rockwell Invests in Interactive Video to Create Brand Awareness

Higher Power Marketing: We’ve  generated  more  than  $11.3  million  in  sales for them.

Marketsmith: Meaningful Beauty vs. Derm Exclusive: A Data-Driven Comparative Analysis of the Meaningful Beauty & Derm Exclusive Skincare Systems

Marketsmith: The Montel Quotient: Breaking the Code Behind Montel's Pitchman Performance

Marketsmith: The Humana Playbook: Is DRTV the New Hotspot for Insurance Advertising?

Trust Guard: Case Study for Stacks and Stacks the Homewares Place


Only white papers written by current DRMA member companies are listed on this page. If you would like your company's white paper listed here and would like to join the DRMA, please click here