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2017 Marketer of the Year Nominee: Highmark Health


Fifth Avenue Place
120 Fifth Ave.
Pittsburgh, PA 15222-3099


Years in Business: 80

Annual Revenue: $18.2 billion (2016)

Top three reasons for  your company's success during the past year:

  1. Our more than 40,000 employees that make up Highmark Health and contribute to serving our members and communities everyday.
  2. Our wide variety of affordable and robust plans and product offerings that serve nearly 50 million Americans in all 50 states and the District of Columbia.
  3. Our innovation and forward thinking, which allows us to deliver high-quality, accessible, and affordable solutions for our customers.

Company's accomplishments in the DR industry in the past 12 months:
We’re using our insights and partnerships to create a new kind of healthcare system. The company’s plans have four times the number of providers participating in value-based programs, which leads to a total cost of care that is — on average — 10-percent lower. Other key highlights include:

  • Charitable contributions of more than $223 million to build stronger, healthier communities.
  • 96 percent of stop loss producers and TPAs rated their overall satisfaction with HM Insurance Group as “excellent” or “very good.”
  • Provided nearly $3 million in funding to educate and improve the overall well-being of the communities served by Highmark Inc.

Campaign 1 Product Name:  Ask The Doctor: STARS Campaign

Campaign 2 Product Name:  State of Delaware Blue Hen Open Enrollment Campaign