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2017 Marketer of the Year Nominee: Boll & Branch

 

Boll & Branch

332 Springfield Ave., Suite 200
Summit, NJ 07928
www.bollandbranch.com

 


Years in Business: 3+

Annual Revenue: N/A

Top three reasons for your company's success during the past year:
In addition to constant close evaluation of metrics and trial of new media, there are three top reasons for our success during the past 12 months in particular:

  1. We have a highly differentiated and quality product, and we are able to communicate our value proposition succinctly across all channels. Potential customers who hear about us on the radio, see a display ad, see us on TV, or see another one of our ads are inclined to learn more about our products — if not immediately, then when they realize that they need a new set of sheets.
  2. We were very successful last fall after positioning ourselves well to take advantage of the increased listenership during a very busy political cycle. Locking in several exclusives with radio hosts and podcasts certainly served us well, especially as our category has become more competitive.
  3. Our marketing strategy is able to adjust during typically soft retail months and flex up during key gifting and shopping times like Black Friday, Christmas, and Mother's Day. This has allowed us to see continued growth. We know which months should be more experimental with new media and when we should stick with what is proven to maximize efficiency.

Company's top accomplishments in the performance-based marketing industry in the past 12 months:
Due to effective advertising and smart spending, Boll & Branch was able to achieve profitability in its third year of business while maintaining strong revenue growth. We have also had mostly profitable months in 2017 and will finish our year ahead of plan and profitable for the year.

Campaign 1 Product Name:  Sheet Sets

Campaign 2 Product Name:  Striped Sheets