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2015 DRMA MOY Nominee - Zumba Fitness LLC


800 Silks Run, Suite 2310
Hallandale, FL 33009


Top three reasons for  your company's success during the past year:
A few of the reasons Zumba continues to be successful are the strength of our Zumba brand and overall growth of the Zumba Fitness community-family. This only happens through a never-ending multi-channel focus and a commitment to support and grow our family.


Company's accomplishments in the DR industry in the past 12 months:
Staying committed to traditional DRTV models, albeit at lower TV media levels and balanced against more activity in retail, with affiliate sales and on shopping channels.


Campaign 1 Product Name:  Zumba Incredible Results


Campaign 2 Product Name:  Zumba Exilarate


Other Campaigns (if applicable):  Zumba Gold, Zumba Incredible Slimdown, Target & Tone, Dance 101/Can't Dance, and more.