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2015 DRMA MOY Nominee - Tristar Products Inc.


492 Route 46 East
Fairfield, NJ 07004



Top three reasons for  your company's success during the past year:
1.  A 360-degree marketing approach, from product inception through global retail distribution — leveraging DRTV, social, direct database marketing, website evolution and strong point-of-sale (POS) at retail — most notably tripling the size of the pressure cooking market through the development of a Fusion Life Brands interactive recipe site, developing print campaigns for Healthy Cooking, Cooking Light and Bon Appetit magazines.

2.  Growing and evolving key core brands such as Genie and Copper Wear — creating brand websites with videos, interactive features, and product line extensions direct-to-retail. Both websites have doubled their conversion rates year-over-year (YOY) and grown weekly revenue.

3.  Building content to drive audience and sales, such as the release of our Jack LaLanne documentary (an official entry in the Palm Beach Film Festival), streaming this fall on Roku and other over-the-top (OTT) devices/platforms. The Jack LaLanne campaign also included a press launch event at UNPLUG LA meditation studios, a film screening in New York City’s Tribeca neighborhood, and the introduction of a 100th anniversary re-invented juicer.

Company's accomplishments in the DR industry in the past 12 months:
Tristar Products Inc. has doubled its sales during the past five years, balancing and diversifying its revenue stream across global markets, increasing direct-to-consumer businesses with evolved websites and social selling platforms, and going in-line with key accounts and brands. We expedited our speed to market with in-house engineering, studio production, editing and creative/marketing services, including script writing, marketing operations, digital, and social expertise. Tristar balances opportunistic spots with brand-launching long-form shows — bringing new talents/brands to market such as Campbell McAuley Celebrity Style, Duchess Discoveries with Sarah, Duchess of York, and Fusion Life Brands with Eric Theiss.

Campaign 1 Product Name:  Fusion Life Brands Power Pressure Cooker

Campaign 2 Product Name:  Genie Slim Jeggings and Hourglass Waist Belt

Other Campaigns (if applicable):  V-Shape Trainer, Genie Cool Bra, Flexable Hose – Bungee Hose