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2015 DRMA MOY Nominee - SharkNinja

 

180 Wells Ave.
Newton, MA 02459
www.sharkninja.com

 


 

Top three reasons for  your company's success during the past year:
1.  Unrelenting pursuit of product quality, innovation and consumer value. Producing 5-star products that will always surprise and delight our customers.

2.  Aggressive, consistent DRTV media spending to achieve necessary awareness and trial at retail, direct, and online.

3.  Total commitment to our retail partners for on-time delivery, inventory control, point-of-sale (POS) support, and heavy media to drive traffic to their stores.

Company's accomplishments in the DR industry in the past 12 months:
Shark vacuums have achieved the No. 1 market share this year, and now outsell the former category leader by a margin of two-to-one. The Powered LiftAway campaign was largely responsible for this result. SharkNinja was awarded QVC Supplier of the Year, and is a four-time Walmart Supplier of the Year. Shark vacuums also received the JD Power award for highest customer satisfaction for the second year in a row. Nutri Ninja Duo was also extremely successful and helped catapult the Ninja brand to the No. 1 motorized kitchen appliance in the U.S. Both shows are top-10 infomercials.
 

Campaign 1 Product Name:  Shark Rotator Powered Lift Away

 

Campaign 2 Product Name:  Nutri Ninja Duo

 

Other Campaigns (if applicable):  Shark Rocket Vacuum