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2015 DRMA MOY Nominee - Fortune Builders

 

960 Grand Ave.
San Diego, CA 92109
www.FortuneBuilders.com

 


 

Top three reasons for  your company's success during the past year:
1.  The long-term relationships we have created with media buying agencies and service providers we have met directly through the DRMA conferences and events.

2.  We have spent a lot of time utilizing focus groups to help us evaluate and hone our marketing campaigns and marketing message. This has helped us decrease our cost to acquire a customer. Focus groups and customer surveys have also helped improve our educational products and services for our customers. As a result, we have made better decisions about what products and services to spend time improving because we now know what our customers appreciate most. This has helped us improve our Net Promoter Score (NPS), which is one of the most important metrics we track.

3.  This past year, we have invested heavily into the ongoing education of our management team. We created an internal “Management University” that our entire management team has been going through to help increase their overall business knowledge. We even created a scoreboard to track everyone’s progress that helped foster internal competition between managers. The past year, we also focused a lot of our efforts on developing Key Performance Indicators (KPIs) for every team member within our company. Our management team now has a clear and measurable way to determine how everyone on their team is performing. This has helped align everyone within the company around our core values and quarterly themes.
 

Company's accomplishments in the DR industry in the past 12 months:
We have been able to grow our company to more than $120 million in revenues with an extremely lean and efficient four person marketing team. This past year, we launched a very successful infomercial that we produced completely in house for less than $10,000. This infomercial — along with our other direct response marketing campaigns, including direct mail, radio, social media, and other forms of online media — has helped grow our company to where it is today. We love direct response marketing and always want to learn more and meet new and interesting people who geek out on this stuff like us.

Campaign 1 Product Name: Two-Hour Real Estate Training Workshop

Campaign 2 Product Name:  Three-Day Real Estate Training Workshop