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2015 DRMA MOY Nominee - DraftKings

 

125 Summer St., Fifth Floor
Boston, MA 02210
www.draftkings.com

 


 

Top three reasons for  your company's success during the past year:
1.  DraftKings pushes differentiation in both its creative and media strategy. We have worked to establish ourselves as the market leader in the space.

2.  A fast pace of innovation in terms of quality of technology and product development.

3.  A strong customer acquisition strategy to narrow the addressable market and work to engage and convert prospects.
 

Company's accomplishments in the DR industry in the past 12 months:
DraftKings has risen from an upward startup company to a dominant force in the emerging niche of daily fantasy sports. DraftKings boasts nearly 2 million registered players and has acquired the bulk of them in the past 12 months. DraftKings awarded around $300 million in prizes in 2014 and is on pace to award more than $1 billion in 2015. DraftKings has also launched new product games and has also expanded internationally to Europe. DraftKings recently received an investment from FOX, putting it at a market valuation of $1.2 billion.

 

Campaign 1 Product Name: DRTV Drive-to-Web Campaign