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2015 DRMA MOY Nominee - Bare Escentuals

 

71 Stevenson St., 22nd Floor
San Francisco, CA 94105
www.bareminerals.com

 


Top three reasons for  your company's success during the past year:
1.  Leveraging customer insights to create offers and messaging that are relevant to her.

2.  Renewed focus on our subscription business, which has led to increased long-term value (LTV) of our core customers.

3.  Robust relationship programs that acknowledge who she is and what she is looking for from us.
 

Company's accomplishments in the DR industry in the past 12 months:
Core to our success has been and will always be that we are true to whom our customer is and that we strive to be our most authentic selves while we educate, inspire, and welcome her into our community. While we have included traditional advertising into our marketing mix, DR continues to be the fullest expression of the brand, which is one of inclusion. We have successfully done this while leveraging the actual face and heart of our customers to tell our stories and help educate new customers about our brand and products.

 

Campaign 1 Product Name:  bareMinerals Original Foundation