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2014 Marketer of the Year Nominee - Tristar Products Inc.

 

Tristar Products 492 Route 46 East
Fairfield, NJ 07004
tristarproductsinc.com

 


Top three reasons for  your company's success during the past year:
1) Strategic marketing integration: 360-degree marketing approach leveraging DR/broadcast as the means to identify/fill consumer needs, create demand, brand products and expand communication/messaging from commercial to packaging to social to point of sale.

2) Synergistic retail distribution: Targeted retail placements that are phased into the product lifecycle to expand consumer reach and maximize channel synergy

3) Speed-to-market innovation: Ability to identify trends, develop in-house prototypes/improve ideas, create productions in-house and air/manufacture/distribute products.

 

Company's accomplishments in the DR industry in the past 12 months:
Tristar is unique in the market as being poised for the next generation of retail and marketing. Leveraging decades of direct response experience, Tristar has expanded its expertise by talent acquisitions and business model shifts that are geared to the new mobile economy. Through the developments of infotainment and unique content creation, Tristar is the leader in not just identifying and launching brands, but in growing and establishing long-term global brands: Jack LaLanne Power Juicer/Fusion Life Brands, Genie Brands, Perfecter Beauty Brands and , most recently, Copper Wear.

 

Campaign 1 Product Name:  Power Pressure Cooker XL

Campaign 2 Product Name:  Copper Wear

 

 

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