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2014 Marketer of the Year Nominee - Murad Inc.


Murad Inc. 2121 Rosecrans Ave, Fifth Floor
El Segundo, CA 90245



Top three reasons for  your company's success during the past year:
Full organizational focus on the evolving multi-channel consumer experience, with an omnichannel marketing strategy. Leveraging DRTV as the main attention driver, and aligning marketing strategies across online, offline and retail channels.


Company's accomplishments in the DR industry in the past 12 months:
Relaunch of the legacy Resurgence brand with a 3x increase in media spends. Launch of three new product lines across the anti-aging and acne categories. Integration of digital and Web marketing strategies with DRTV campaigns.


Campaign 1 Product Name:  Resurgence


Campaign 2 Product Name:  Rapid Lighting



Campaign 3 Product Name:  Acne Cleaning Solution

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