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2014 DRMA MOY Nominee - Direct Holdings Global/Time Life

 

Direct Holdings Global/Time Life 8280 Willow Oaks Corporate Drive, Suite 800
Fairfax, VA 22031-4514
timelife.com

 


 

Top three reasons for  your company's success during the past year:
1) Ability to adapt to a changing marketplace with new product offerings uniquely configured across multiple channels.

2) Tiered releases that maximize profits across varied interest groups. We start with high priced, exclusive configurations to committed niche markets (ex., online fan groups) then open to medium priced infomercial offerings, all building momentum and exposure for subsequent release in retail.

3) Constantly diversifying both product offerings and marketing channels to reflect ever-evolving marketplace.

 

Company's accomplishments in the DR industry in the past 12 months:
While industry CD/DVD sales contract, DHG’s business continues to grow in both DR and retail. DHG has revitalized previously released DVDs (Carol Burnett and Dean Martin for example), reconfiguring them into unique sets with added value, and managing them with a tiered price/release strategy across multiple channels — while our CD group spun off a profitable music-themed cruise business. DHG’s Lifestyle Product Group successfully diversified beyond Time Life’s very successful core businesses into the housewares market with the celebrity branded Wolfgang Puck Pressure Oven, successfully launching a $250 oven with DRTV, Web and PR — and now pushing into retail.

 

Campaign 1 Product Name:  Wolfgang Puck Pressure Oven

Campaign 2 Product Name:  Dean Martin Celebrity Roasts

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