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2013 DRMA MOY Nominee - Zumba Fitness


800 Silks Run, Suite #2310
Hallandale, FL 33009



Top three reasons for  your company's success during the past year:
It's all about the community, passion and music for Zumba Fitness. More than 14 million people take Zumba classes every week, and tens of thousands Zumba fans now receive CDs or DVDs monthly in more than 150 countries around the world. Zumba Fitness makes working out fun, whether at a Zumba class, a Zumba concert or while enjoying Zumba at home with one of several Zumba DVD, CD or video game products, thus allowing millions of people to “Join the Party” from almost anywhere.

Company's accomplishments in the DR industry in the past 12 months:
We’ve had a top-25 infomercial for the past 12 months in the U.S., and our DR efforts continue to grow with the infomercials and spots now running in dozens of countries around the globe. Named Company of the Year in January by Inc. Magazine. Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective total-body workouts. Founded in 2001, the company is the largest branded fitness program in the world, which includes apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine.


Campaign 1 Product: Zumba Fitness — Exhilarate Body Shaping System


Campaign 2 Product Name: Zumba Fitness (Video Games)


Other Campaigns: Zumba Fitness Music CDs