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2013 DRMA MOY Nominee - Thane Direct


5255 Orbitor Dr. Suite 501
Mississauga, ONTARIO L4W 5M6



Top three reasons for  your company's success during the past year:
1) Thane Direct is thoroughly on top of the ever-changing D2C universe, and while the company is large and global, we are nimble enough to shift our strategies accordingly.

2) In the past 12 months, Thane has opened new in-market sales/distribution offices in strategic international locations to ensure maximized local territory penetration and sales.

3) Thane continues to get behind winners — products that prove themselves immediately with consumers.


Company's accomplishments in the DR industry in the past 12 months:
Thane Direct has worked hard to adapt a marketing strategy that embraces the changing ways in which consumers buy, making TV a core part of the “wheel,” with spokes that extend effectively to retail, Internet and all forms of digital. In today's global marketplace, it is not merely about TV infomercials, but rather finding where consumers are and making certain you provide them with a common experience in understanding your product. For all of our products, we create country-customized marketing, underscored by messaging continuity across all media, resulting in consumer awareness, demand and purchase.


Campaign 1 Product Name: Slim ‘N Lift


Campaign 2 Product Name: H20 x5


Other Campaigns: True Cover