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2013 DRMA MOY Nominee - SENSA


SENSA 2301 Rosecrans Ave. 1150
El Segundo, CA 90245



Top three reasons for  your company's success during the past year:
1) Expanded media channels.

2) Strategic rollout at retail.

3) Continued product innovation.


Company's accomplishments in the DR industry in the past 12 months:
SENSA launched in late 2008 and immediately became a market disruptor. Creating a new category of “sprinkle” diet, SENSA continues to invest in new direct-to-consumer channels while strategically exploring avenues outside the traditional DTC campaigns, such as retail. Through its multi-channel campaigns, SENSA has successfully built a leading weight-loss brand and continues to remain a massive online advertiser. The company’s business continues to grow rapidly across all channels, having acquired more than 5 million customers and 340K Facebook fans. It is currently ranked the No. 3 diet brand in retail.

Campaign Product Name: SENSA