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2013 DRMA MOY Nominee - Plymouth Direct/McAlister


425 Stump Rd PO Box 427
Montgomeryville, PA 18936



Top three reasons for  your company's success during the past year:
1) Openess to new categories.

2) Concentration on fewer — but better — DRTV products.

3) Running a great deal of TV media.

Company's accomplishments in the DR industry in the past 12 months:
We took an anonymous personal care remedy and created a DRTV sensation.

Campaign 1 Product Name: Tag Away



Campaign 2 Product Name: Stream Clean


Campaign 3 Product Name: Mighty Putty


Campaign 4 Product Name: Stream CleanMighty Mendit


Other Campaigns: Urine Gone, Mighty Fixit, Fast Brite