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2013 DRMA MOY Nominee - Murad


2121 Rosecrans Avenue 5th Floor
El Segundo, CA 90245



Top three reasons for  your company's success during the past year:
1) Multichannel focus on utilizing one channel to drive sales in other channels.

2) Integrated way to look at the business to rally behind what the consumer’s evolving needs are.

3) Optimizing both front-end creative and conversion and back-end retention to increase all advertising across channels.


Company's accomplishments in the DR industry in the past 12 months:
1) Best clinically proven hormonal anti-aging skin care line.

2) One of the few companies pushing a single brand across all channels

3) Successfully launching QVC and PBS initiatives to further drive incremental acquisition via alternate variations of DRTV.

4) Taking our DR know-how into a more comprehensive view of the customer’s lifecycle, media consumption and purchase habits.

5) Leading the way as we move from multichannel to true cross integration.


Campaign 1 Product: Resurgence


Campaign 2 Product Name: Acne Complex