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2013 DRMA MOY Nominee - LifeBrands


LifeBrands 9409 Fox Loop
Breezy Point, MN 56472



Top three reasons for  your company's success during the past year:
It all starts with a great product and a great team of people — and we've been fortunate enough to have both this year. Also, the strategic alliances that have been cultivated through the years with some of our competitors and other industry leaders help us seamlessly roll things out for our clients through television, print, radio, online, home shopping and retail.

Company's accomplishments in the DR industry in the past 12 months:
LifeBrands has successfully launched the My Pillow brand of products with sales of more than $100 million and more than 3 million units sold to date. LifeBrands has helped develop and implement critical strategies for line extensions and brand positioning for My Pillow, making it the No. 3 brand in the space behind Tempurpedic and Select Comfort. The launch of the new My Pillow Topper has helped cement My Pillow’s success for 2013 and beyond. LifeBrands has also successfully launched Hopkins Golf, the first mainstream, direct-to-consumer golf company, started by Greg Hopkins, the former chairman and CEO of Cleveland Golf.

Campaign 1 Product: My Pillow

MYPillow12082213 from My Pillow on Vimeo.


Campaign 2 Product Name: My Pillow Topper


Campaign 3 Product Name: Zero Water


Other Campaigns: Tommie Copper, Hopkins Golf, Lady Bug, Phil Mickelson, The Scrub Bug