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2013 DRMA MOY Nominee - Euro-Pro


Euro-Pro 180 Wells Avenue Suite 200
Newton, MA 02459



Top three reasons for  your company's success during the past year:
1) Innovative products with multi functionality for great consumer value.

2) Massive and continuous DRTV media support to drive awareness, direct sales and retail traffic.

3) Widespread retail ditribution and in-store support with all top mass retailers.

Company's accomplishments in the DR industry in the past 12 months:
Euro- Pro perfected the DRTV/retail model: developing innovative housewares products on a continual basis, launching with DRTV support and widespread retail distribution, and often simultaneously having 4-5 products in the top 20 on both Jordan Whitney and IMS surveys. Shark is the top-selling steam mop brand in the world. Shark Rotator Vacuum is the fastest-growing vacuum brand and has become “America's Most Recommended” in just three years. Ninja Blenders are the top-sellng profesional style blender in many national retail chains. All of this is fueled by classic direct response strategies. And Euro-Pro was awarded Wal-Mart Supplier of the Year an unprecented four years in a row!

Campaign 1 Product: Shark Sonic Duo


Campaign 2 Product Name: Ninja Mega Kitchen System


Campaign 3 Product Name: Shark Rotator Lift Away (Refreshed Version),


Campaign 4 Product Name: Ninja Cooking System


Campaign 5 Product Name: Shark Professional Steam Mop