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2013 DRMA MOY Nominee - Bosley


9100 Wilshire Blvd East Tower Penthouse
Beverly Hills, CA 90212



Top three reasons for  your company's success during the past year:
1) DRTV Creative Campaigns. With a focus on an artful blend of science and emotion to attract new interest and patient demand, Bosley was able to redevelop its brand and infuse revised creative themes and offer programs throughout all of our DR mediums. More phone calls/E-mails + more consultations = more happy patients!

2) Direct Communication. Improved understanding and implementation of our patient follow-up strategies. Patient communication and education is extremely important in the development of a cosmetic surgery brand. Direct response is not just the front end of a campaign; it has become part of the whole patient experience at Bosley. Significant changes in the use of technology, creative and communication strategy enabled successful double-digit growth within our overall patient acquisition and retention program.

3) Patient Care. As the largest medical practice in the hair restoration industry and, secondarily, a direct response marketer, Bosley constantly strives to build a better patient experience. By our marketing department working with our medical practice to better understand our patient needs, a world-class Bosley patient experience developed.


Company's accomplishments in the DR industry in the past 12 months:
Bosley, a pioneer in the DR industry since 1974, continues to reinvent itself in the past 12 months through continuous rebalancing of its DR mediums (TV, print, Web, direct mail, mobile, call center) to further cement its brand as the “The World's Most Experienced Hair Restoration Expert.” Bosley is also very proud to have helped inspire a wave of other medical companies to use direct response as a viable marketing foundation that can both grow and brand a practice/service/product successfully.


Campaign 1 Product Name: Hair Transplantation Procedure