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2012 DRMA MOY Nominee - Tristar Products


Tristar Products 492 Route 46 East
Fairfield, NJ 07004



Top three reasons for  your company's success during the past year:
1. Identifying our customer's unique needs in the market place and delivering products, value and innovation to fill those needs. We then use Direct Response TV advertising to leverage every other marketing channel including social, phone, internet and retail. 

2. Tristar's owns the entire process from product concept to production and scaling to tens of millions of units in a matter of weeks.

3. Tristar is committed in building the highest quality products in that category and has invested in our own in US based call center, end to end quality control in manufacturing, and giving every customer with a high touch service so they become a customer for live.


Company's accomplishments in the DR industry in the past 12 months:
Tristar focuses one building innovative products and long lasting brands using DRTV as the catalyst.  In 12 months, Genie Bra has become a sensation as the biggest seamless bra in the country, outselling other leading traditional bra's.  Tristar has relaunched the Healthmaster Brand and its Elite version becoming one of the top selling blenders in the country. Lastly, The Rack has redefined the fitness market with a new fitness product that is both low impact and effective.

Campaign 1 Product: Genie Bra


Campaign 2 Product: HealthMaster

Campaign 3 Product: PowerJuicer