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2012 DRMA MOY Nominee - Space Bag


Space Bag 7520 Airway Rd
San Diego, CA 92154



Top three reasons for  your company's success during the past year:
1. Successful hybrid DRTV model, utilize DR to build a brand, and Retail sales.

2. Space Bag's line includes over 20 different products.

3. Superior backend offers, superb creative, and excellent media buying strategies.


Company's accomplishments in the DR industry in the past 12 months:
Space Bag is a Perfect Hybrid!  Space Bag utilizes its DR advertising as a means to drive consumers to purchase at retail.  The main goal of Space Bag's DRTV media spend is to promote brand awareness as a means to gain trial and repeat purchases through retailers.  Space Bag sells direct to help offset the media expenditure, to have a higher spend level than could afford with any other vehicle.


Campaign 1 Product: Space Bag Vacuum-Seal Storage Bags