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2012 DRMA MOY Nominee - SENSA


SENSA 2301 Rosecrans
Suite 1150
El Segundo, CA 90025


Top three reasons for  your company's success during the past year:
1. Investment in expansion in new DTC channels.

2. Continued improvement in the creative process.

3. Commitment to expanding our campaigns beyond traditional DTC norms


Company's accomplishments in the DR industry in the past 12 months:
In the last year SENSA has not only maintained, but has grown its spending levels in many of its DTC channels while continuing to experience a positive response.   SENSA still maintains its position as one of the largest online advertiser with 8 + billion impressions   It has eclipsed 200k Facebook fans.  In addition, SENSA has successfully launched in new retail channels and has outperformed expectations.  This success is the result of a well-executed, multichannel strategy that utilizes the strengths of SENSA’s internal team and leverages best of breed service providers that range from technical services to media agencies.


Campaign 1 Product: The SENSA Weight Loss System