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2012 DRMA MOY Nominee - Positec Tool Corp

 

Positec 10130 Perimeter Parkway
Charlotte, NC 28216
positectoolgroup.com

 


 

Top three reasons for  your company's success during the past year:
1. Partnering with several different agencies for LF buying.

2. Building upon our corporate initiative of hands-on, in-house operations management from customer care to fulfillment.

3. Maintaining our company’s cultural uniqueness through significant growth.

 

Company's accomplishments in the DR industry in the past 12 months:
With our internal media resources, we’ve been able to leverage and diversify our Long Form buying with multiple agencies.  This has allowed us to spend more media dollars while improving our bottom line.  All media continues to support our overall multi-channel brand strategy and ultimately, over the past 12 months, we’ve continued to deliver great creative shows with a strong value proposition linked to appealing products.

 

Campaign 1 Product: WORX GT

 

Campaign 2 Product: Rockwell VersaCut

 

Campaign 3 Product: WORX TriVac