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2012 DRMA MOY Nominee - Masterbuilt


Masterbuilt 1 Masterbuilt Ct.
Columbus, GA 31907



Top three reasons for  your company's success during the past year:
1. Aggresive advertising

2. Innovation

3. Amazing employees


Company's accomplishments in the DR industry in the past 12 months:
After the initial success of our Butterball Indoor Electric Turkey Fryer infomercial, we enjoyed another great year with an even more aggresive DR campaign.  This infomercial allowed us to continue with and expand our retail customer base and drive a high percentage of sell-through.  Our DR campaign has been tremendously successful at increasing our brand awareness.  We recently filmed a new 30 minute show for the fryer and plan to build on this campaign with other MB products.


Campaign 1 Product: Butterball Indoor Electric Turkey Fryer