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2012 DRMA MOY Nominee - LifeBrands, Inc.


LifeBrands 9409 Fox Loop
Breezy Point, MN 56472



Top three reasons for  your company's success during the past year:
1. Superior Product "My Pillow" is without a doubt the best Pillow on the planet.  We knew if we could get people to try it, they would fall in love with it and that's exactly what's happened even though "My Pillow" costs 3 times more than other pillows being sold through the DR model. 

2. Great Story Mike Lindell's passion for wanting to create "The World's Most Comfortable Pillow" is one of the best stories I've ever heard the 20 years I've been in the business.  Our job was to capture that passion and share it with the world and that's what we did.

3. Dedication, because we only take on a handful of projects a year, we get intimately involved with the companies we work with.  There's a saying that "If you hire someone just because they can do a job they will work for your money, but if you hire people who believe what you believe and have a passion for it, they work with their blood, sweat and tears".  We are those people.


Company's accomplishments in the DR industry in the past 12 months:
LifeBrands partnered with My Pillow in October of 2011 to build what has quickly become one of the fastest growing Brands in the country.  My Pillow is a 100% Made In America and has created more than 400 jobs in the state of Minnesota. The My Pillow campaign truly captures the vision we all have when you think about the "American Dream" and what's possible.  As a company, we are honored to tell such an inspirational story at a time when there hasn't been much to be inspired about.  It's been very satisfying both personally and professionally.


Campaign 1 Product: My Pillow

Campaign 2 Product: Cleveland Golf


Campaign 3 Product: Zero Water