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2012 DRMA MOY Nominee - Ideal Living


Ideal Living 14724 Ventura Blvd.
Suite 200
Sherman Oaks, CA 91403



Top three reasons for  your company's success during the past year:
1. We have positioned ourselves as a leader in the health and wellness category.  There's not a lot of high quality, affordable health and wellness products with a continuity element that have the formulas for success like we do.

2. We continue to distribute in the newer channels of distribution.  We get ahead of the curve in capitalizing on new channels of distribution prior to other market entrants.

3. We continue to maximize our return on investment in our core product lines, modernizing offer tactics resulting in beyond industry standards campaign longevity.


Company's accomplishments in the DR industry in the past 12 months:
We continue to produce new shows in the health and wellness area and to develop new products that are "breakthroughs" in terms of their science and innovation.  Our product line and portfolio is also enhanced by partnering with key distributors throughout the world.  Finally, we hold a leadership position in the retail category and Hispanic markets, which sets us apart from other key direct response industry players.


Campaign 1 Product: Comfortisse Bra


Campaign 2 Product: Prosvent