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2012 DRMA MOY Nominee - ICON Health & Fitness

 

ICON Health & Fitness 1500 South 1000 West
Logan, UT 84321
www.iconfitness.com

 


 

Top three reasons for  your company's success during the past year:
1. Creating an effective and easy, proven solution for weight loss.

2. Our support from a relevant celebrity.

3. An exceptional creative/media plan.

 

Company's accomplishments in the DR industry in the past 12 months:
With a long history in direct response, we have seen marked changes during the last 12 months. With the addition of TDF, we now have effectively marketed fitness solutions at every price point. Through successful DR marketing and increased media presence, we have moved into new distribution channels, thus increasing market share significantly. Recent product innovations have infused new life into our brands and have driven large growth for the company, which has helped ICON continue as the dominant player in the fitness industry. Our campaigns have consistently ranked in the top 25 on the IMS charts since last summer.

 

Campaign 1 Product: Pro-Form Tour de France Indoor Cycling Bike

 

 

 

 

Campaign 2 Product: NordicTrack X9i Incline Trainer

 

Campaign 3 Product: rip:60