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2012 DRMA MOY Nominee - IBC/Modern Media


InStyler 5826 Uplander Way
Culver City, CA 90230



Top three reasons for  your company's success during the past year:
1. Harnessing the power of social media.

2. Combining DRTV strategies with traditional branding strategies

3. Sticking to a single product category, understanding and expanding within it, rather than just looking for the next great product  regardless of the category.


Company's accomplishments in the DR industry in the past 12 months:
The sales numbers have outpaced our wildest dreams, our company's  greatest accomplishment this past year is that we have combined  the right product, DRTV, Web , social media, and direct  response  to build a sustaining retail brand. Most DRTV projects,  no matter how successful,  when trying to launch line extensions  and entirely different products under the same brand.  Our fourth  year since launching Instyler, we've strategically combined branding and  DR techniques to launch multiple InStyler products this  year and are now one of the top hair tool brands in the U.S. and have   launched a professional line of InStyler tools.


Campaign 1 Product: INSTYLER 2