5826 Uplander Way
Culver City, CA 90230
Top three reasons for your company's success during the past year:
1. Harnessing the power of social media.
2. Combining DRTV strategies with traditional branding strategies
3. Sticking to a single product category, understanding and expanding within it, rather than just looking for the next great product regardless of the category.
Company's accomplishments in the DR industry in the past 12 months:
The sales numbers have outpaced our wildest dreams, our company's greatest accomplishment this past year is that we have combined the right product, DRTV, Web , social media, and direct response to build a sustaining retail brand. Most DRTV projects, no matter how successful, when trying to launch line extensions and entirely different products under the same brand. Our fourth year since launching Instyler, we've strategically combined branding and DR techniques to launch multiple InStyler products this year and are now one of the top hair tool brands in the U.S. and have launched a professional line of InStyler tools.
Campaign 1 Product: INSTYLER 2