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2012 DRMA MOY Nominee - Hampton Direct

 

291 Hurricane Lane
Williston, VT 05495
hamptondirect.com

 


 

Top three reasons for  your company's success during the past year:
1) We've been able to continually reinvent ourselves, and this has ignited our growth throughout the year. Hampton Direct is diligent in developing campaigns that generate an emotional bond with the viewers; we utilize an “integrated marketing” focus on each project we launch. While we realize it’s not unique to supplement DR campaigns with other marketing strategies, we do so in a way that offers a well-orchestrated methodology and generates a “surround sound” message to our consumers. As always, we begin with an aggressive media buying strategy to capture the target audience and increase visibility to procure a successful retail sell-through. As it’s been the case for Pajama Jeans, we stepped away from the “norm,” tapped into the country’s pop culture and launched a focused PR push – creating an impactful media environment on the country’s top morning show. As a result, it was nearly impossible for consumers, retailers, celebrities, decision makers and influencers to ignore our “push” to market strategy; thus creating consumer demand and leveraging our successful placement.

2) Our team is completely engaged – from concepts to engineering to graphic design. This ensures a level of consistency and quality that is evident in every product we bring to market. This philosophy creates a sense of ownership, synergy and passion that is woven into our company’s culture.

3) Hampton’s mission is to develop innovative, cost-effective “brands” that save people space, money, time and effort. Essentially we want to make lives easier – more comfortable, healthy and efficient. Our primary business objective is to build lasting brands. Our success over the years has been in alignment with both our mission and our business objectives.

 

Company's accomplishments in the DR industry in the past 12 months:
Hampton’s success this year is predicated on our commitment to launch quality products, dedication to innovation in developing unique products and creating channel stopping commercials. As the economy continues to stay soft, people are still seeking money saving solutions at affordable prices. This is evident by our latest two successes: InstaHang, a clever solution to hanging your everyday objects in seconds (this item was developed in-house); and Stretch Genie, which allows you to expand tight, uncomfortable shoes instantly. Both items are in every major retailer around the country. Additionally, we have expanded our creative horizon and are in the process of launching two long-form campaigns by the end of the year.

 

Campaign 1 Product: Pajama Jeans

Campaign 2 Product: Furniture Fix

 

Campaign 3 Product: Stretch Genie