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2011 DRMA MOY Nominee - Time Life

 

Time Life 8280 Willow Oaks Corp Dr
Fairfax, VA 22031
(703) 663-4520
http://www.timelife.com

 


Top three reasons for your company's success during the past year:

1. Innovative and compelling commercials that captivate our audience, and employee base that is passionate

2. Flexible and resilient  

3. Quality products that consumers feel good about purchasing

Company's accomplishments in the DR industry in the past 12 months:

Time Life has been able to broaden its reach via creating new lines of business using its core strength (direct response) and keeps an eye on the short term goals as well as the long term ones.  Strong leadership and talented employees keep us in the forefront year after year. 

Campaign 1 Product: Teen Years
Launch Date: January 1, 2011
Units Sold - DTC: 368,000
Units Sold - Retail: N/A
Units Sold - Online: 92,000

View Infomerical

Campaign 2 Product: Singers and Songwriters
Launch Date: August 1, 2010
Units Sold - DTC: 310,000
Units Sold - Retail: 31,000
Units Sold - Online: 77,500

View Infomercial

Other campaigns: Golden Age of Country, Easy 80's Soul Train, Pop Memories of the 70's, Motown Collection