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2011 DRMA MOY Nominee- TELEBrands
TELEBrands 79 Two Bridges Road
Fairfield, NJ 07004
(973) 244-0400
http://www.telebrands.com

 


What do you believe are the top three reasons for your company's success during the past year?

1. Better Products

2. Better Creatives

3. Better execution from development and engineering to consumer

 

Briefly describe - in 50 words or less - your company's accomplishments in the DR industry in the past 12 months:

Telebrands has consistently launched winning shows each year in its history of 27 years in the industry.

 

Campaign 1 Product: Aluma Wallet

Launch Date: January 24, 2011

Units Sold - DTC: 1.2 Million

Units Sold - Retail: 6.2 Million

Units Sold - Online: 800,000

View Infomercial

 

Campaign 2 Product: Chef Basket         

Launch Date: November 6, 2010

Units Sold - DTC: 1.2 Mil

Units Sold - Retail: 5.4 MILLION

Units Sold - Online: 650,000

View Infomercial

 

Campaign 3 Product: Pasta Boat        

Launch Date: July 12, 2010

Units Sold - DTC: 780,000

Units Sold - Retail: 4.2 Million

Units Sold - Online: 350,000

View Infomercial

 

Other campaigns: One Second Needle, Royal Heirloom Ring, My Zone Headphone, Slice O Matic, Crazi Critter, Comfy Control Harness, Robo Stif, Slim Away, Pet Rider, Supreme 90 Day Orgreenic