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2011 DRMA MOY Nominee - Sensa Products, LLC


Sensa 2301 Rosecrans Ave. Suite 1150 
El Segundo, CA 90245  


Top three reasons for your company's success during the past year:
1.  Great Product - Have a superior product backed by clinical data and real results  

2.  Completely integrated marketing campaign - touchpoints through multiple channels to engage the customers - web, social, TV, print, radio, etc.

3.  Process & Analytics - A corporate culture that embraces analytics as its cornerstone to the creative development and testing process. 

Company's accomplishments in the DR industry in the past 12 months:
With data from an online campaign that serves more impressions than JnJ or P&G, Sensa leveraged its experience to launch into long-form television and home shopping.  GNC Product Launch of the Year, 2nd in Facebook fans in the industry, consistently top 20 show, ShopNBC's #1 Product, HSE's #1 launch

Campaign 1 Product: Sensa
Launch Date: January 1, 2009
Units Sold - DTC: 840,000
Units Sold - Retail: 375,000
Units Sold - Online: 1,109,000

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