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2387 La Mirada Vista, CA 92081 (760) 598-1520 http://www.fitnessiq.com |
What do you believe are the top three reasons for your company's success during the past year?
1. Innovative product at great value
2. Depth in R&D
3. Terrific vendor relationships
Briefly describe - in 50 words or less - your company's accomplishments in the DR industry in the past 12 months:
FitnessIQ has become the leading new DR Fitness Company with DR sucess in various countries and mass retail success with Shake Weight, T-Core and Total Core. We won internationally notable design and fitness industry awards.
Campaign 1 Product: Shake Weight
Launch Date: June 2009
Units Sold - DTC: 1.5 Million
Units Sold - Retail: 4.5 Million
Units Sold - Online: 1 Million
Campaign 2 Product: Total Core
Launch Date: January 2008
Units Sold - DTC: 500,000
Units Sold - Online: 500,000
Campaign 3 Product: T-Core
Launch Date: September 2010
Units Sold - DTC: 150,000
Units Sold - Online: 150,000
