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2011 DRMA MOY Nominee- FitnessIQ

 

FitnessIQ 2387 La Mirada
Vista, CA 92081
(760) 598-1520
http://www.fitnessiq.com

 


What do you believe are the top three reasons for your company's success during the past year?

1. Innovative product at great value

2. Depth in R&D

3. Terrific vendor relationships

Briefly describe - in 50 words or less - your company's accomplishments in the DR industry in the past 12 months: 

FitnessIQ has become the leading new DR Fitness Company with DR sucess in various countries and mass retail success with Shake Weight, T-Core and Total Core. We won internationally notable design and fitness industry awards. 

Campaign 1 Product: Shake Weight
Launch Date: June 2009
Units Sold - DTC: 1.5 Million
Units Sold - Retail: 4.5 Million
Units Sold - Online: 1 Million

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Campaign 2 Product: Total Core
Launch Date: January 2008
Units Sold - DTC: 500,000
Units Sold - Online: 500,000

View Infomercial

Campaign 3 Product: T-Core
Launch Date: September 2010
Units Sold - DTC: 150,000
Units Sold - Online: 150,000

View Infomercial