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DRMA MOY Ballot - Tristar Products Inc.
Tristar Products Top three reasons for your company's success during the past year:
After close to two decades in the business, Keith Mirchandani, president and CEO of Tristar Products, continues to take his company and his brands to the next level. Tristar's success is due to many factors; it’s continued drive to build their Web side of the business, drive traffic to the Web and increase Web-based orders is key. Tristar also continues to prove that one-hour infomercials have become a favorite of consumers. We have seen that with the various Montel campaigns out there. Another factor in Tristar’s success is the people that make it happen “I have a great team behind me, some people that have been with me since the early days of the company, I run a great company because I am surrounded by a talented group of individuals."

Company's accomplishments in the DR industry in the past 12 months:
Over the past 12 months, Tristar continues to see growth in the relatively new format of one-hour DRTV shows. This entire concept has been a tremendous accomplishment in itself. We have seen success in rolling it out to other programs, such as the Power Juicer shows.

Campaign #1 Product: Jack Lalanne Power Juicer
Launch Date: 2001
Units Sold - DTC: 2.3 million
Units Sold - Retail: 2.7 million
Units Sold - Online: 300,000
Campaign #2 Product: Health Master Blender
Launch Date: 2006
Units Sold - DTC: 270,000
Units Sold - Retail: 72,000
Units Sold - Online: 80,000
Campaign #3 Product: Ab Coaster
Launch Date: 2008
Units Sold - DTC: 175,000
Units Sold - Retail: 15,000
Units Sold - Online: 31,000
Other Campaigns: Joan Rivers – Right to Bare Legs, Joan Rivers – Great Hair Day, Banjo Minnow, The Air Climber

 

 





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