|Top three reasons for your company's success during the past year:
1.We’ve created two strong brand umbrellas to help drive our DR business - WORX (garden) and Rockwell (tools).
2.We’re a multichannel marketer in DR, retail and Web.
3.We manufacture 100 percent of our products in our own factories. Our business process is from raw materials all the way to UPS deliveries.
Company's accomplishments in the DR industry in the past 12 months:
Positec launched three new long-form campaigns. We’ve expanded into Canada with English/French shows and into the U.S. Latino market with Spanish. As a result of our DR success, retail distribution has grown 120 percent. Positec instituted its own in-house customer care call center as well as established a Web site management team.
|Campaign #1 Product: WORX GT Lithium
Launch Date: March 15, 2010
Units Sold - DTC: 203,500
Units Sold - Retail: 80,000
Units Sold - Online: 50,700
|Campaign #2 Product: WORX TriVac
Launch Date: October 26, 2009
Units Sold - DTC: 66,700
Units Sold - Retail: 50,000
Units Sold - Online: 12,500
Other Campaigns: WORX GT 1, Rockwell JawHorse, Rockwell SoniCrafter, Rockwell BladeRunner