|Top three reasons for your company's success during the past year:
1. Consumers embrace the product thanks to a successful, multifaceted ad campaign that demonstrates how well the program works. By integrating long-form and short-form commercials, along with radio spots, print ads and a successful Internet campaign, Your Baby Can Read has generated an enormous success.
2. Dr. Robert Titzer’s science-based approach to early education provides parents with the tools to offer their children a lifetime advantage in their academics. The methodology of Dr. Titzer’s work is not only backed by published articles from major universities, but it is also supported by internally funded studies.
3. Another reason for the program’s success is due to the passionate hard work of vendors and employees working diligently because they believe they are truly making a difference in the lives of children all around the world.
Company's accomplishments in the DR industry in the past 12 months:
The brand has grown due to multichannel advertising, which has resulted in tens of thousands of babies reading worldwide. Our product line continues to expand, helping children reach new heights in their learning. The retail launch has been very successful due to major awareness from organic marketing and advertising.
|Campaign 1 Product: Your Baby Can Read
Launch Date: April 14, 2008
Units Sold - DTC: 400,000
Units Sold - Retail: 100,000
Units Sold - Online: 400,000
|Other Campaigns: Your Child Can Read, Your Baby Can Learn|