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Top three reasons for your company's success during the past year:
1. Unique and effective product
2. Strong, internal creative team
3. Experienced operational execution
Company's accomplishments in the DR industry in the past 12 months:
We have taken an innovative product (Shake Weight) and a small budget and turned it into one of the more recognizable campaigns for 2010. We have been able to leverage strong relationships with key vendors and utilize the power of PR and viral marketing to make Shake Weight a hit.
| Campaign #1 Product: Shake Weight Launch Date: 7/31/09 Units Sold - DTC: 200,000 Units Sold - Retail: 1,500,000 Units Sold - Online: 300,000 |
Campaign #2 Product: Shake Weight for Men Launch Date: 4/21/10 Units Sold - DTC: 25,000 Units Sold - Retail: 40,000 Units Sold - Online: 40,000 |
Other Campaigns: Total Core
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