Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

DRMA MOY Ballot - Fitness IQ, LLC

Shake WeightTop three reasons for your company's success during the past year:
1. Unique and effective product
2. Strong, internal creative team
3. Experienced operational execution

Company's accomplishments in the DR industry in the past 12 months:
We have taken an innovative product (Shake Weight) and a small budget and turned it into one of the more recognizable campaigns for 2010. We have been able to leverage strong relationships with key vendors and utilize the power of PR and viral marketing to make Shake Weight a hit.

Campaign #1 Product: Shake Weight
Launch Date: 7/31/09
Units Sold - DTC: 200,000
Units Sold - Retail: 1,500,000
Units Sold - Online: 300,000
Campaign #2 Product: Shake Weight for Men
Launch Date: 4/21/10
Units Sold - DTC: 25,000
Units Sold - Retail: 40,000
Units Sold - Online: 40,000

Other Campaigns: Total Core

©2017 Questex, LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals