Response Magazine Site Response Expo Site Direct Response Market Alliance Site Response TV Site Market Research Job Board

 

   Log in
  



DRMA MOY Ballot - Euro-Pro
Euro-Pro Top three reasons for your company's success during the past year:
1. Innovatively designed products that provide superior performance at an affordable price
2. Strong retail relationships, outstanding distribution and point-of-sale programs
3. Effective, informative, motivating longer-format DRTV advertising that sells the consumer by demonstrating product features and benefits

Company's accomplishments in the DR industry in the past 12 months:
In the past 12 months, Euro-Pro has pursued a retail-driving strategy that utilizes short- and long-form DRTV to raise consumer interest in their growing line of innovative, effective and economical housewares products. Currently Euro-Pro has five long-form programs on the IMS Top-25 list, and have more programming in the pipeline.

Campaign #1 Product: Shark Steam Pocket Mop
Launch Date: May 2009
Units Sold - DTC: Over 100,000
Units Sold - Retail: 2,000,000
Units Sold - Online: Over 50,000
Campaign #2 Product: Shark Navigator Vacuum
Launch Date: July 2009
Units Sold - DTC: Over 50,000
Units Sold - Retail: 400,000
Units Sold - Online: 25,000
Campaign #3 Product: Shark Portable Steam Pocket
Launch Date: September 2009
Units Sold - DTC: 200,000
Units Sold - Retail: Over 750,000
Units Sold - Online: Over 75,000

Other Campaigns: Ninja Master Prep

 


 





©2014 Questex Media Group LLC. All rights reserved. Reproduction in whole or in part is prohibited. Please send any technical comments or questions to our webmaster. Contact Us | Terms of Use | Privacy Policy | Security Seals