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DRMA MOY Ballot - Euro-Pro
| Top three reasons for your company's success during the past year: 1. Innovatively designed products that provide superior performance at an affordable price 2. Strong retail relationships, outstanding distribution and point-of-sale programs 3. Effective, informative, motivating longer-format DRTV advertising that sells the consumer by demonstrating product features and benefits |
Company's accomplishments in the DR industry in the past 12 months:
In the past 12 months, Euro-Pro has pursued a retail-driving strategy that utilizes short- and long-form DRTV to raise consumer interest in their growing line of innovative, effective and economical housewares products. Currently Euro-Pro has five long-form programs on the IMS Top-25 list, and have more programming in the pipeline.
| Campaign #1 Product: Shark Steam Pocket Mop Launch Date: May 2009 Units Sold - DTC: Over 100,000 Units Sold - Retail: 2,000,000 Units Sold - Online: Over 50,000 |
Campaign #2 Product: Shark Navigator Vacuum Launch Date: July 2009 Units Sold - DTC: Over 50,000 Units Sold - Retail: 400,000 Units Sold - Online: 25,000 |
| Campaign #3 Product: Shark Portable Steam Pocket Launch Date: September 2009 Units Sold - DTC: 200,000 Units Sold - Retail: Over 750,000 Units Sold - Online: Over 75,000 |
Other Campaigns: Ninja Master Prep
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