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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
FTC Suffers Another Setback in RCT Crusade     3 Nov, 2015

Article By: William I. Rothbard

The Federal Trade Commission’s (FTC) crusade to mandate randomized controlled trials (RCT) for...More>>

What the FTC’s Win in Wyndham May Mean for Marketers     3 Nov, 2015

Article By: Linda A. Goldstein, Holly Melton

On the heels of the Wyndham decision recently issued by the United States Court of Appeals for the...More>>

It Was an Interesting Month for Telemarketers     3 Nov, 2015

Article By: Jeffrey D. Knowles, Daniel S. Blynn

The proverb “May you live in interesting times” was especially apropos for telemarketers during...More>>

The Risks and Rules of Auto-Renewal     13 Oct, 2015

Article By: Jeffrey Richter

Many direct marketers adopt automatic renewal policies in connection with sales or lease programs...More>>

FTC Says You Can’t ‘Gag’ Truthful Negative Consumer Reviews     13 Oct, 2015

Article By: Gregory J. Sater

In September, the Federal Trade Commission (FTC) filed suit against a marketer doing business as...More>>

Breaking News
Fantasy Sports Challenges Could Hurt Networks     25 Nov, 2015

News By: Doug McPherson

NEW YORK – Some analysts believe the legal challenges facing fantasy sports companies operations...More>>

Comcast’s New Streaming Service Riles Neutrality Advocates     25 Nov, 2015

News By: Doug McPherson

PHILADELPHIA – Comcast’s new service, called “Stream,” lets Comcast’s broadband-only...More>>

OTT Services to Reach 306 Million by 2020     25 Nov, 2015

News By: Doug McPherson

DALLAS – Over-the-top (OTT) video platforms will reach 306 million people in 200 countries by...More>>

Vizio and Vendors Face Lawsuit Over Tracking Viewers     25 Nov, 2015

News By: Doug McPherson

IRVINE, Calif. – Less than a week after reports surfaced that Vizio tracks TV viewers and shares...More>>

AT&T Looks to End Throttling Case in Appeals Court     25 Nov, 2015

News By: Doug McPherson

DALLAS – AT&T has filed an appellate brief saying the Federal Trade Commission (FTC) lacks...More>>

DRMA Spotlight
DRMA Spotlight: 30 Years in, Cannella Response Television Keeps Looking Ahead     1 Oct, 2015

Article By: Thomas Haire

It’s been one year since we turned the DRMA Spotlight on Burlington, Wis., and Los Angeles-based...More>>