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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.




DRMA Voice
FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy     5 May, 2015

Article By: William I. Rothbard

In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (July 2012), I wrote that the former...More>>

‘Made in the USA’ Class Actions Create Controversy in California     5 May, 2015

Article By: Yosef Mahmood, Ana Tagvoryan, Joshua Briones

During the past year, an uptick in the number of class actions brought for alleged false claims of...More>>

Cutting Off the Counterfeiter’s Lifeline     5 May, 2015

Article By: Joshua J. Kaufman, Jeffrey D. Knowles

When it comes to fighting counterfeiters, cease-and-desist letters are fine, and Digital Millennium...More>>

Suppliers to the Telemarketing Industry Face Liability     7 Apr, 2015

Article By: Marc Roth

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to...More>>

Where You Put Your Checkbox – and How You Label It — Really Matters!     7 Apr, 2015

Article By: Gregory J. Sater

Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los...More>>


Breaking News
1Q 2015 Marks Weakest Pay TV Subscriber Add Results in a Decade     20 May, 2015

News By: Doug McPherson

DURHAM, N.H. – The top 13 pay TV providers in the U.S. – roughly 95 percent of the market –...More>>

Netflix, Etsy, Tumblr Defending Net Neutrality Rules     20 May, 2015

News By: Doug McPherson

WASHINGTON – Netflix, Etsy, Kickstarter and others are asking the Washington, D.C., Circuit Court...More>>

Turner’s ‘Data Cloud’ to Power Digital Ad Campaigns     20 May, 2015

News By: Doug McPherson

ATLANTA – Turner Broadcasting is launching Turner Data Cloud, which will offer marketers and...More>>

Walmart to Offer ‘Amazon-Prime-Like’ Online Shipping     20 May, 2015

News By: Doug McPherson

BENTONVILLE, Ark. – Wal-Mart Stores Inc. is borrowing a page from Amazon’s playbook by testing...More>>

Mobile Shoppers Buy Before and After Work     20 May, 2015

News By: Doug McPherson

SAN FRANCISCO – Mobile shoppers buy most often in the hourse before and after work, says a new...More>>


DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>