Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board


   Log in

DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
FTC Not Happy With ‘Risk-Free Trial’ Disclosures     7 Jul, 2015

Article By: Gregory J. Sater

On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers...More>>

‘The Doom That Came to Atlantic City’     7 Jul, 2015

Article By: Jeffrey Richter

Due to many abuses in the raising of capital for seemingly attractive – but less than honorable...More>>

Fade to Gray: FTC Colors in Enforcement Against Hair Supplement Marketers     2 Jun, 2015

Article By: La Toya Sutton, Linda A. Goldstein

The Federal Trade Commission’s (FTC) scrutiny of supplements that claim to cure diseases or cause...More>>

Has the FTC Lost Its Legal Mojo?     2 Jun, 2015

Article By: William I. Rothbard

Wonders never cease. The seemingly invincible Federal Trade Commission (FTC), so used to having its...More>>

FTC Issues New Guidance on Endorsements and Related Online Disclosures     2 Jun, 2015

Article By: Mark S. Goodrich, Jeffrey D. Knowles

Last week, the Federal Trade Commission (FTC) released updates to the frequently asked questions...More>>

Breaking News
UIA: ‘Innovation Act Will Wipe out Patent Rights’     22 Jul, 2015

News By: Doug McPherson

WASHINGTON – The United Inventors Association (UIA) has issued a letter condemning and opposing...More>>

Google Unveils ‘Buy Button’ While Facebook Tests Shopping     22 Jul, 2015

News By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google is testing a buy button in mobile search ads that takes consumers...More>>

Video Users: Give Us Lots of Multi-Device Options     22 Jul, 2015

News By: Doug McPherson

DALLAS – A new study says new digital/over-the-top (OTT) video consumers want plenty of choices...More>>

Most Shoppers Will Trade In-Store Locale for Deals     22 Jul, 2015

News By: Doug McPherson

LEWISVILLE, Texas – Fifty-nine percent of consumers shopping in a store are good with retailers...More>>

Woof Washer Wowing DR World     22 Jul, 2015

News By: Doug McPherson

LONG BEACH, N.Y. – It’s something media-savvy folks have known for years – put a dog in your...More>>

DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>