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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
FTC Joins Legal Barrage Against VW Over Emissions Scandal     12 Apr, 2016

Article By: William I. Rothbard

Piling on to Volkswagen’s legal woes regarding its admitted cheating on emissions tests, the...More>>

Plaintiff Steeps in Green Tea Class Action Defeat     12 Apr, 2016

Article By: Jeffrey D. Knowles, Stephen R. Freeland

A California federal court recently ruled that a consumer’s false labeling claims against tea...More>>

FTC Hits Lord & Taylor Over Native Advertising, Social Influencer Campaign     12 Apr, 2016

Article By: Linda A. Goldstein, Lauren B. Aronson

In December 2015, the Federal Trade Commission (FTC) issued its long-awaited enforcement policy...More>>

Brand Security: Why It May Be Time to Stop Manufacturing in China     4 Mar, 2016

Article By: Paula Brillson Phillips

“Made in China.” It’s on almost every product we buy. Most product marketers and distributors...More>>

California Call Recording Class Actions: Present and Future – Part II     4 Mar, 2016

Article By: Yosef Mahmood, Ana Tagvoryan

As plaintiffs have run into greater difficulty certifying call-recording class actions under...More>>

Breaking News
White House Supports FCC in Unlocking Set-Top Boxes     20 Apr, 2016

News By: Doug McPherson

WASHINGTON – The White House is supporting the Federal Communications Commission’s (FCC)...More>>

Email Privacy Act Approved; Microsoft Sues Justice Dept. Over Gag Orders     20 Apr, 2016

News By: Doug McPherson

WASHINGTON – In a rare bipartisan vote of 28-0, the House Judiciary Committee approved the Email...More>>

Viewers Flock to Netflix, but Digital Video Growth Continues to Shrink     20 Apr, 2016

News By: Doug McPherson

NEW YORK – Consumers continue to flock to Netflix as 126.9 million people are expected to view it...More>>

Interactive Video Ads More Engaging Than Pre-Roll, Banners     20 Apr, 2016

News By: Doug McPherson

NEW YORK – A new study says interactive video is more engaging than pre-roll or standard banners.More>>

NBCU to Use ‘New Currency’ for Upfront Guarantees     20 Apr, 2016

News By: Doug McPherson

NEW YORK – NBCUniversal reports it will use non-Nielsen data to guarantee audiences for targeted...More>>

DRMA Spotlight
DRMA Spotlight: Perfecting the Process     1 Mar, 2016

Article By: Thomas Haire

It’s been one year since we turned the DRMA Spotlight on Los Angeles-based Swipe Payment...More>>