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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
FTC Unveils Enforcement Policy for Native Advertising     12 Jan, 2016

Article By: William I. Rothbard

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has...More>>

What’s Up With “Up to” Claims?     12 Jan, 2016

Article By: Amy Ralph Mudge, Randal M. Shaheen

For many years, the substantiation standard for so-called “up to” claims was whether an...More>>

MillerCoors Labeling of Blue Moon as ‘Craft Beer’ Not Deceptive     12 Jan, 2016

Article By: Jeffrey Richter, Arthur Yoon

What does the term “craft beer” mean to consumers? Plaintiff Evan Parent filed a class action...More>>

FTC's TSR Amendments Give Marketers an Earful     1 Dec, 2015

Article By: Ellen T. Berge, Jeffrey D. Knowles

Change seems a fact of life when it comes to the regulation of telemarketing by the Federal Trade...More>>

FTC Data Security Jurisdiction Questioned     1 Dec, 2015

Article By: Marc Roth

A Federal Trade Commission (FTC) Administrative Law Judge recently ruled against the consumer...More>>


Breaking News
Wheeler: Set-Top Proposal About Open vs. Closed Standards     3 Feb, 2016

News By: Doug McPherson

WASHINGTON – Federal Communications Commission (FCC) Chairman Tom Wheeler is taking aim at...More>>

After Rentrak Merger, comScore Shares Plans, Gives Nielsen ‘Formidable’ Competition     3 Feb, 2016

News By: Doug McPherson

RESTON, Va. – Rentrak is now a wholly owned subsidiary of comScore as shareholders in both...More>>

Strong TV Scatter Market Continues in Early 2016     3 Feb, 2016

News By: Doug McPherson

NEW YORK – The strong TV scatter market from fourth-quarter 2015 is continuing into 2016. causing...More>>

AT&T to Unveil New Video Service Before Spring     3 Feb, 2016

News By: Doug McPherson

DALLAS – AT&T plans to unveil a new video service before spring.More>>

Cannella Acquisition of MPH Dubbed ‘Great Milestone’     3 Feb, 2016

News By: Doug McPherson

BURLINGTON, Wis. – Cannella Response Television founder Frank Cannella called his company’s...More>>


DRMA Spotlight
DRMA Spotlight: Direct Branding for the Future     1 Jan, 2016

Article By: Thomas Haire

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>