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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Lawsuits and Fines Plague Amazon to Kick off 2017     17 Jan, 2017

Article By: Jessica M. Pfau

Despite its recent announcement of plans to create 100,000 jobs during the next 18 months, 2017 is...More>>

Court Ruling Upholds Business-Killing Telemarketing Rule     17 Jan, 2017

Article By: William I. Rothbard

The Federal Trade Commission’s (FTC) Telemarketing Sales Rule (TSR) regulates telemarketing...More>>

Congress Gangs up on Gaggers, Reaffirms FTC’s Stance on Consumer Gag Clauses     17 Jan, 2017

Article By: Randal M. Shaheen

Word of mouth has always been a powerful marketing tool. Consumers often rely on recommendations...More>>

Advertising, Disrupted     17 Jan, 2017

Article By: Rus Sarnoff

My grandfather David Sarnoff – the “General,” as he preferred to be addressed – is...More>>

A Salesman’s DRMA Story     17 Jan, 2017

Article By: Adam Miller

I can recall, very clearly, my first direct response trade show. I had spent the previous three...More>>


Breaking News
Wheeler Not Leaving FCC Quietly; Warns Republicans Not to Repeal Net Neutrality     18 Jan, 2017

News By: Doug McPherson

WASHINGTON – If Federal Communications Commission (FCC) Chair Tom Wheeler entered Washington like...More>>

Super Bowl Could Draw $500M in TV Ads; Social Media Scoring Big     18 Jan, 2017

News By: Doug McPherson

NEW YORK – This year’s Super Bowl could yield $500 million in total ad revenues – $55 million...More>>

TV Usage Data: Live Viewing Flat at 92% in 2016     18 Jan, 2017

News By: Doug McPherson

AMSTERDAM – Live viewing held “steady” in 2016 at 92 percent of all TV watching, according to...More>>

IAB: Mixing Traditional and Digital Raises Purchase Intent by 90%     18 Jan, 2017

News By: Doug McPherson

NEW YORK – Consumers viewing a constant message on several channels can improve purchase intent...More>>

Deloitte: ‘Flat Is the New Up’ in TV Ad Revenues; Predicts a Flat 2017     18 Jan, 2017

News By: Doug McPherson

NEW YORK – U.S. TV ad revenues will be flat in 2017, predicts Deloitte Global. Deloitte says...More>>


DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising     1 Oct, 2016

Article By: Thomas Haire

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>