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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
It’s What You Don’t Say: Time to Strengthen Your Social Media Disclosure Standards     13 Sep, 2016

Article By: Jeffrey D. Knowles, Leonard L. Gordon

Endorsements have always been one of the most powerful advertising techniques, and we can tell you...More>>

Open for Comment: Proposed Revisions to the 1995 Antitrust Guidelines for Licensing Intellectual Property     13 Sep, 2016

Article By: Jessica M. Pfau

The Federal Trade Commission (FTC) and the Department of Justice (DOJ) recently released proposed...More>>

FTC Back on Track in RTC Crusade     13 Sep, 2016

Article By: William I. Rothbard

As I wrote late last year, the Federal Trade Commission’s (FTC) crusade to mandate randomized...More>>

Warning to Executives: You Can Lose Personal Immunity From Business Liabilities     13 Sep, 2016

Article By: Arthur Yoon, Jeffrey Richter

It is common knowledge among participants in the direct marketing industry that, in addition to the...More>>

Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers     9 Aug, 2016

Article By: Adam Z. Solomon

More brands are paying online “influencers” to engage with, positively review, and market their...More>>


Breaking News
Response Expo Scores Another Knockout: Sugar Ray Leonard to Keynote 2017 Event     28 Sep, 2016

News By: Thomas Haire

SANTA ANA, Calif. – Sugar Ray Leonard – 1976 Olympic gold medalist and six-time boxing world...More>>

Facebook, Dentsu Flubs May Trigger Digital Ad Industry Changes     28 Sep, 2016

News By: Doug McPherson

MENLO PARK, Calif. – Facebook’s confession that it miscalculated how long site visitors watch...More>>

Sinclair Reduces Forecast Due to Weak Political Ad Sales     28 Sep, 2016

News By: Doug McPherson

HUNT VALLEY, Md. – Weaker-than-expected political advertising sales has caused Sinclair Broadcast...More>>

ANA: FCC Set-Top Box Plan Could Boost Piracy     28 Sep, 2016

News By: Doug McPherson

WASHINGTON – The Association of National Advertisers (ANA) says the Federal Communications...More>>

Nielsen’s Total Audience Measurement Coming March 2017     28 Sep, 2016

News By: Doug McPherson

NEW YORK – Nielsen says it will roll out its total content ratings (TCR) for all of its 210...More>>


DRMA Spotlight
DRMA Spotlight: Expanding Capabilities and a Broadening Vision     1 Sep, 2016

Article By: Thomas Haire

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company...More>>