Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  

DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Supreme Court Closes One Door. Did It Open Another?     9 Feb, 2016

Article By: Jeffrey D. Knowles, Daniel S. Blynn

In the November issue of The DRMA Voice, we wrote that the United States Supreme Court had recently...More>>

Copyright: The Key to Revealing the Identity of Repeat Infringers on Amazon and eBay     9 Feb, 2016

Article By: Paula Brillson Phillips

Most product marketers and distributors likely have had to deal with counterfeit products being...More>>

California Call Recording Class Actions: Present and Future – Part I     9 Feb, 2016

Article By: Yosef Mahmood, Ana Tagvoryan

For the first four decades of its existence, California’s call recording statute, the California...More>>

FTC Unveils Enforcement Policy for Native Advertising     12 Jan, 2016

Article By: William I. Rothbard

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has...More>>

What’s Up With “Up to” Claims?     12 Jan, 2016

Article By: Amy Ralph Mudge, Randal M. Shaheen

For many years, the substantiation standard for so-called “up to” claims was whether an...More>>


Breaking News
A Salute to History: 2016 DR Hall of Fame Inductees Announced     10 Feb, 2016

SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees...More>>

Mobile Influence on Store Sales Grows Past $1 Trillion     10 Feb, 2016

News By: Doug McPherson

CAMBRIDGE, Mass. – U.S. shoppers spent $334 billion online last year. In physical stores, they...More>>

More Than Half of Americans Will Watch Streaming TV in 2016     10 Feb, 2016

News By: Doug McPherson

NEW YORK – New research on digital video consumption says 2016 will be the first time more than...More>>

ANA: Half of Brands Use Startups for Social Media, Content     10 Feb, 2016

News By: Doug McPherson

NEW YORK – A new study from the Association of National Advertisers (ANA) found that about half...More>>

New Deal Could Boost Local TV Broadcast Programmatic     10 Feb, 2016

News By: Doug McPherson

LOS ANGELES – Independent media services agency U.S. International Media (USIM) has struck a deal...More>>


DRMA Spotlight
DRMA Spotlight: Direct Branding for the Future     1 Jan, 2016

Article By: Thomas Haire

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>