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DRMA Spotlight
DRMA Spotlight: Growing Smiles on Customers’ Faces     1 Apr, 2014

Article By: Doug McPherson

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says...More>>


23 Jul, 2014

Knowles

July 8, 2014 | Article | By Jeffrey D. Knowles, Leonard L. Gordon

Many marketers would like to believe that their only concerns are the number of orders coming in,... more>>


Fasel

July 8, 2014 | Article | By Frank R. Fasel

As an Orange County attorney, the drive up to the San Fernando Valley to take and defend three days... more>>


Richter

July 8, 2014 | Article | By Jeffrey Richter, John Waller

In another blow to plaintiffs seeking to escape the impact of Proposition 64 and its requirement... more>>


Rothbard

July 8, 2014 | Article | By William I. Rothbard

In the past few years, the Federal Trade Commission (FTC) has placed several affiliate networks... more>>


Richter

June 3, 2014 | Article | By Arthur Yoon, Jeffrey Richter

In the case of In re: Celexa and Lexapro Marketing and Sales Practice Litigation, the plaintiffs... more>>



648350

April 1, 2014 | Article | By Thomas Haire

Higher Power Marketing is a Phoenix-based per-inquiry (PI) advertising agency and Direct Response... more>>


DRMA Spotlight

April 1, 2014 | Article | By Doug McPherson

“In the beginning it was just me in my apartment on my couch with a laptop and $400 cash,” says... more>>


DRMA-Spotlight_Image_Mojo

January 1, 2014 | Article | By Thomas Haire

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory... more>>


DRMA-Spotlight_Image_AP

December 1, 2013 | Article | By Thomas Haire

What we really care about is providing unequaled service to our customers,” says Bruce Stone,... more>>


DRMA-Spotlight_Image_2

November 1, 2013 | Article | By Thomas Haire

In May, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on the InterMedia Group... more>>


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MOY

February 23, 2012 | News

Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the... more>>