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DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>


30 Mar, 2015

Roth

March 3, 2015 | Article | By Marc Roth

The Federal Trade Commission (FTC) has again let industry know that it is very much on the beat... more>>


Richter

March 3, 2015 | Article | By Arthur Yoon, Jeffrey Richter

California’s consumer protection statutes generally prohibit false or misleading advertising in... more>>


Knowles

March 3, 2015 | Article | By Andrew D. Price, Jeffrey D. Knowles, Justin E. Pierce

Under the traditional rules of proper trademark use, brands must be used as adjectives and in a... more>>


Hirsch

March 3, 2015 | Article | By Rachel Hirsch

Frequently, the Federal Trade Commission (FTC) announces enforcement initiatives it seeks to... more>>


Rothbard

March 3, 2015 | Article | By William I. Rothbard

In “Living Vicariously — and Dangerously — under the TCPA” (DRMA Voice, March 2014) I... more>>



DRMA-Spotlight_Image_Swipe

March 1, 2015 | Article | By Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)... more>>


DRMA-Spotlight_Image_OJC

November 1, 2014 | Article | By Thomas Haire

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula,... more>>


DRMA-Spotlight_Image_Cannella

October 1, 2014 | Article | By Thomas Haire

“We’ve always been innovators in the industry — we’ve disrupted it a few times,” says Rob... more>>


DRMA-Spotlight_Image_O2

September 1, 2014 | Article | By Thomas Haire

O2 Media is a fully integrated media and television production company, based in Pompano Beach,... more>>


DRMA-Spotlight_Image_GSD

August 1, 2014 | Article | By Thomas Haire

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production... more>>



July 23, 2015 | Event

The Direct Response Marketing Alliance (DRMA) hosts its annual Summer Bash each July in Southern... more>>


April 21, 2015 | Event

Join 3,000 direct, digital and data-driven marketing decision makers at the industry’s foremost... more>>



MOY

February 23, 2012 | News

Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the... more>>



March 2, 2015 | File

Higher Power Marketing: Conversion Rates So Good They’re (Almost) Unheard Of more>>


February 13, 2015 | File

Higher Power Marketing: We Gave Them the Power to Buy Media in Any Market more>>


December 8, 2014 | File

The Illusion Factory: Interactive Campaigns Supporting the Release of the CW Network’s “The... more>>