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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.




DRMA Voice
FTC Not Happy With ‘Risk-Free Trial’ Disclosures     7 Jul, 2015

Article By: Gregory J. Sater

On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers...More>>

‘The Doom That Came to Atlantic City’     7 Jul, 2015

Article By: Jeffrey Richter

Due to many abuses in the raising of capital for seemingly attractive – but less than honorable...More>>

Fade to Gray: FTC Colors in Enforcement Against Hair Supplement Marketers     2 Jun, 2015

Article By: La Toya Sutton, Linda A. Goldstein

The Federal Trade Commission’s (FTC) scrutiny of supplements that claim to cure diseases or cause...More>>

Has the FTC Lost Its Legal Mojo?     2 Jun, 2015

Article By: William I. Rothbard

Wonders never cease. The seemingly invincible Federal Trade Commission (FTC), so used to having its...More>>

FTC Issues New Guidance on Endorsements and Related Online Disclosures     2 Jun, 2015

Article By: Mark S. Goodrich, Jeffrey D. Knowles

Last week, the Federal Trade Commission (FTC) released updates to the frequently asked questions...More>>


Breaking News
UIA: ‘Innovation Act Will Wipe out Patent Rights’     22 Jul, 2015

News By: Doug McPherson

WASHINGTON – The United Inventors Association (UIA) has issued a letter condemning and opposing...More>>

Google Unveils ‘Buy Button’ While Facebook Tests Shopping     22 Jul, 2015

News By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google is testing a buy button in mobile search ads that takes consumers...More>>

Video Users: Give Us Lots of Multi-Device Options     22 Jul, 2015

News By: Doug McPherson

DALLAS – A new study says new digital/over-the-top (OTT) video consumers want plenty of choices...More>>

Most Shoppers Will Trade In-Store Locale for Deals     22 Jul, 2015

News By: Doug McPherson

LEWISVILLE, Texas – Fifty-nine percent of consumers shopping in a store are good with retailers...More>>

Woof Washer Wowing DR World     22 Jul, 2015

News By: Doug McPherson

LONG BEACH, N.Y. – It’s something media-savvy folks have known for years – put a dog in your...More>>


DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>