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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
What to Expect From the FTC’s Acting Chairperson     14 Feb, 2017

Article By: Randal M. Shaheen

Late last month, President Trump named Maureen Ohlhausen as acting chair of the Federal Trade...More>>

Is ‘Made in China’ a Thing of the Past?     14 Feb, 2017

Article By: Paula Brillson Phillips

According to the Office of the U.S. Trade Representative, China is our largest goods trading...More>>

How to Respond to a CID     14 Feb, 2017

Article By: Theodore F. Monroe

Federal Trade Commission (FTC) attorneys now routinely issue civil investigative demands (CID) to...More>>

Advertising, Disrupted: Part 2     14 Feb, 2017

Article By: Rus Sarnoff

You: “Siri, what's the best pill for my headache?” Siri: “The best pill for your headache...More>>

The Certainty of Cinema in an Uncertain Market     14 Feb, 2017

Article By: Erin Cohen Quartarolo

In today’s fragmented marketplace, there’s an undeniable disconnect as to how consumers are...More>>


Breaking News
Snapchat to Create Original Content Via Discovery; WaPo Joins Deal, too     22 Feb, 2017

News By: Doug McPherson

VENICE, Calif. - Discovery Communications and Snapchat are partnering to create short-form,...More>>

GOP Senator Prepares Repeal of Broadband Privacy Rules     22 Feb, 2017

News By: Doug McPherson

WASHINGTON – Sen. Jeff Flake (R-AZ) plans to introduce a resolution that would roll back the...More>>

Millennials Are the Most Common Ad Blockers: Nearly Half Block Ads     22 Feb, 2017

News By: Doug McPherson

NEW YORK – A new report from eMarketer says during 2017, 36.7 million millennials (41.1 percent...More>>

Skipping Ads Now an ‘Ingrained Behavior’     22 Feb, 2017

News By: Doug McPherson

NEW YORK – A new report says skipping video ads is now an “ingrained behavior” for most...More>>

Advertisers to Boost Spending on Mobile Location-Based Video Ads in 2017     22 Feb, 2017

News By: Doug McPherson

CHANTILLY, Va. - Advertisers will spend $5 billion more to target local audiences on video by 2021,...More>>


DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising     1 Oct, 2016

Article By: Thomas Haire

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>