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DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>


26 Apr, 2015

Rothbard

April 7, 2015 | Article | By William I. Rothbard

In “Does The FTC Have Legal Authority Over Affiliate Networks?” (DRMA Voice, July 2014), I... more>>


Hirsch

April 7, 2015 | Article | By Rachel Hirsch

It is no secret that the Federal Trade Commission (FTC) enjoys flexing its enforcement muscle... more>>


Sater14

April 7, 2015 | Article | By Gregory J. Sater

Last month, in a putative class action lawsuit against Guthy-Renker, a federal court judge in Los... more>>


Roth

April 7, 2015 | Article | By Marc Roth

Marketers that believe they can use certain exemptions under the Telemarketing Sales Rule (TSR) to... more>>


Roth

March 3, 2015 | Article | By Marc Roth

The Federal Trade Commission (FTC) has again let industry know that it is very much on the beat... more>>



DRMA-Spotlight_Image_Swipe

March 1, 2015 | Article | By Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)... more>>


DRMA-Spotlight_Image_OJC

November 1, 2014 | Article | By Thomas Haire

In January 2013, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Temecula,... more>>


DRMA-Spotlight_Image_Cannella

October 1, 2014 | Article | By Thomas Haire

“We’ve always been innovators in the industry — we’ve disrupted it a few times,” says Rob... more>>


DRMA-Spotlight_Image_O2

September 1, 2014 | Article | By Thomas Haire

O2 Media is a fully integrated media and television production company, based in Pompano Beach,... more>>


DRMA-Spotlight_Image_GSD

August 1, 2014 | Article | By Thomas Haire

“When Rob Albert and I formed Grand Slam Direct, we didn’t want to be just another production... more>>



July 23, 2015 | Event

The Direct Response Marketing Alliance (DRMA) hosts its annual Summer Bash each July in Southern... more>>



MOY

February 23, 2012 | News

Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the... more>>



March 2, 2015 | File

Higher Power Marketing: Conversion Rates So Good They’re (Almost) Unheard Of more>>


February 13, 2015 | File

Higher Power Marketing: We Gave Them the Power to Buy Media in Any Market more>>


December 8, 2014 | File

The Illusion Factory: Interactive Campaigns Supporting the Release of the CW Network’s “The... more>>