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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
Keep It Clean: Ashley Madison’s Lessons for Marketers     8 Sep, 2015

Article By: Justin E. Pierce, Jeffrey D. Knowles

The seemingly irreparable reputational damage and ruinously expensive litigation that follow data...More>>

‘Mole Detective’ Exposes Continuing FTC Rift Over Ad Regulation     8 Sep, 2015

Article By: William I. Rothbard

Once again, Republican Federal Trade Commissioner Maureen Ohlhausen has taken her colleagues in the...More>>

Foot Locker E-Mail Anti-SPAM Case Dismissed     8 Sep, 2015

Article By: Arthur Yoon, Jeffrey Richter

California may have the nation’s most aggressive anti-SPAM law. California Business & Professions...More>>

FCC Says On-Demand Text Messages Do Not Violate the TCPA     11 Aug, 2015

Article By: Linda A. Goldstein, Christine Reilly

A big win for retailers and others, the Federal Communications Commission (FCC) issued a...More>>

Don’t Price Yourself Out of Business     11 Aug, 2015

Article By: Amy Ralph Mudge, Jeffrey D. Knowles

Everyone loves a bargain. Consumers love saving money, and marketers love how discounts drive...More>>

Breaking News
Nearly Half of Pay-TV Subscribers Consider Switch     30 Sep, 2015

News By: Doug McPherson

DURHAM, N.C. – Nearly half of all pay-TV customers might either switch providers or go over the...More>>

Net Neutrality Debate Enters Presidential Campaign     30 Sep, 2015

News By: Doug McPherson

WASHINGTON – Republican presidential candidate Jeb Bush says that if he’s elected, he will...More>>

Perfectly Targeted Ads on Web Proving a Rare Feat     30 Sep, 2015

News By: Doug McPherson

NEW YORK – The idea that digital advertising was going to solve the age-old dilemma of shotgun...More>>

Watchwith, Fox to Run Ads During TV Shows     30 Sep, 2015

News By: Doug McPherson

SAN FRANCISCO – Ad tech firm Watchwith reports it will be placing ads on screen during TV shows...More>>

FTC Sues Marketer for Trying to Suppress Bad Reviews     30 Sep, 2015

News By: Doug McPherson

WASHINGTON – If you’re a marketer in the United States, you have to take the bad with the good....More>>

DRMA Spotlight
DRMA Corporate Profile: Fresh, Creative Thinking and More Than $1 Billion in Sales     1 Sep, 2015

Article By: Sean K. Fay

At Envision Response Group, we understand that DRTV is changing and that it’s more important than...More>>