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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
A Tale of Two Statutes: ROSCA as Written, and ROSCA as Enforced     8 Nov, 2016

Article By: Richard P. Lawson, Marc Roth

Enacted in 2010, the Restore Online Shoppers’ Confidence Act (ROSCA) requires online retailers to...More>>

Appeals Court Upholds First FTC Judgment Against an Affiliate Network     8 Nov, 2016

Article By: William I. Rothbard

In a big victory for the FTC, the trial court granted summary judgment against LeadClick on a...More>>

Marketers of Health Supplement Settle FTC Deceptive Ad Charges     8 Nov, 2016

Article By: Peter L. Steinman

The Federal Trade Commission (FTC) recently announced a settlement with Supple LLC over charges...More>>

What to Do When Your Processor Won’t Pay You? It Depends …     8 Nov, 2016

Article By: Theodore F. Monroe, Bradley O. Cebeci

Every week, I get a call from an agent or independent sales organization (ISO) – whom we will...More>>

How Addressable Advertising Brings Data and ROI to DRTV     8 Nov, 2016

Article By: Scott Berger

At the foundation of a DRTV buy is the need to drive measureable action from consumers who have...More>>


Breaking News
Mobile, Search Add Sizzle to Holiday Weekend Shopping     30 Nov, 2016

News By: Doug McPherson

SAN JOSE, Calif. – The two words to remember for the official start of the 2016 holiday shopping...More>>

AT&T Fires the Latest Shot in Skinny Bundle War: DirecTV Now     30 Nov, 2016

News By: Doug McPherson

NEW YORK – On Monday, AT&T fired its first shot in the “skinny bundle” war, officially making...More>>

Study: OTT, MVPD Can Survive Together; SVOD Grows in 2016     30 Nov, 2016

News By: Doug McPherson

NEW YORK – A new report from market research giant GfK says over-the-top (OTT) services and...More>>

Future of FCC, Net Neutrality Uncertain in Trump Administration     30 Nov, 2016

News By: Doug McPherson

WASHINGTON – Questions about the future of both net neutrality and the Federal Communications...More>>

Studies: Local TV Ads Will Slide in 2017     30 Nov, 2016

News By: Doug McPherson

WILLIAMSBURG, Va. – Double-digit percentage declines are expected for traditional local TV...More>>


DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising     1 Oct, 2016

Article By: Thomas Haire

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>