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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers     9 Aug, 2016

Article By: Adam Z. Solomon

More brands are paying online “influencers” to engage with, positively review, and market their...More>>

This Summer, Don’t Reach for the Rings     9 Aug, 2016

Article By: Jeffrey D. Knowles, Po Yi, Jessica Borowick

For a marketer, the Olympics are an almost irresistible opportunity to build brand awareness and...More>>

7-Eleven May Be Liable for Mislabeling Food Packages     9 Aug, 2016

Article By: Jeffrey Richter, Arthur Yoon

Scott Bishop (plaintiff), a consumer of 7-Eleven brand potato chips, initiated a class action...More>>

Supreme Court Hands TCPA and Privacy Defendants a Gift     12 Jul, 2016

Article By: William I. Rothbard

The U.S. Supreme Court handed telemarketing and privacy defendants a nice gift in May. In Spokeo...More>>

Misplaced Modifiers?     12 Jul, 2016

Article By: Jeffrey Richter

The hottest buzzword in food production is an abbreviation: GMO, which stands for genetically...More>>


Breaking News
July TV Results Show a Mix of Gains and Losses     24 Aug, 2016

News By: Doug McPherson

NEW YORK – TV in July was a mixed bag, according to results from various researchers.More>>

T-Mobile in Hot Water Over Slowed Hotspots     24 Aug, 2016

News By: Doug McPherson

BELLEVUE, Wash. – T-Mobile’s new version of its unlimited data plan, dubbed T-Mobile One, is...More>>

Sprint Ads Draw BBB Ad Group’s Attention     24 Aug, 2016

News By: Doug McPherson

WASHINGTON – The National Advertising Division (NAD), a unit of the Better Business Bureau, has...More>>

Mozilla Supports New Cable Box Rules     24 Aug, 2016

News By: Doug McPherson

MOUNTAIN VIEW, Calif. – Browser developer Mozilla is supporting the proposed new set-top-box...More>>

Brite-Strike, TELEBrands Sue Emson Products For Patent Infringement     24 Aug, 2016

News By: Doug McPherson

BOSTON – Brite-Strike Technologies Inc. and its licensee, TELEBrands Corp. – marketers of the...More>>


DRMA Spotlight
DRMA Spotlight: Not Toying With Your Business     1 Aug, 2016

Article By: Thomas Haire

“When we take on a new client, we have a holistic approach to designing a solution that will fit...More>>