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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
How Can Brands Defend Themselves From Negative Review Sites?     11 Oct, 2016

Article By: Lindsey Carnett

Review sites have proven to be a popular part of today’s online shopping experience, with...More>>

The People, the Benefits, and the Experience     11 Oct, 2016

Article By: Pattie Mercier

The DRMA is more than just an amazing community of fabulous individuals with fruitful business...More>>

TV (Is) Everywhere     11 Oct, 2016

Article By: Gregory Silvano

Everyone knows direct response is changing. We have seen change coming from every direction the...More>>

How Much Is That Hamdog in the (Drive-Thru) Window?     11 Oct, 2016

Article By: Paula Brillson Phillips

Perhaps the first question should be: “What in the world is a Hamdog?” The Hamdog is a...More>>

Ringless Voicemail: Clever and Cool, but Is It Illegal?     11 Oct, 2016

Article By: William I. Rothbard

A few months ago, a client asked if “ringless voicemail” is legal. Before I could answer, I...More>>

Breaking News
Magna Global: U.S. Ad Spend Growing at Best Pace in Six Years; 6.5% Leap Predicted     19 Oct, 2016

News By: Doug McPherson

NEW YORK – Magna Global, Interpublic’s research arm, is predicting the largest increase in...More>>

As Internet Usage Slows, Digital Ad Strategy May Need Tweaks     19 Oct, 2016

News By: Doug McPherson

NEW YORK – During second-quarter 2016, growth in minutes spent on the internet in the U.S. slowed...More>>

Democratic Senators: FCC’s BDS Proposal May Stymie Competition     19 Oct, 2016

News By: Doug McPherson

WASHINGTON – A group of five Democratic senators say the Federal Communications Commission’s...More>>

Ad Industry Slams FCC’s ‘Counterproductive’ Privacy Proposal     19 Oct, 2016

News By: Doug McPherson

WASHINGTON – Several ad trade groups are slamming the Federal Communications Commission’s (FCC)...More>>

Obama Administration: Text-Spam Law Is Constitutional     19 Oct, 2016

News By: Doug McPherson

WASHINGTON – Earlier this year, a consumer accused Facebook of violating the Telephone Consumer...More>>

DRMA Spotlight
DRMA Spotlight: Targeting Health-Focused Viewers — in Programming and Advertising     1 Oct, 2016

Article By: Thomas Haire

Rebranded in late 2014, Z Living is a TV network that brings viewers the best in health...More>>