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DRMA Spotlight
DRMA Spotlight: Finding the Right Mojo     1 Jan, 2014

Article By: Thomas Haire

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory...More>>


16 Apr, 2014

Richter

April 8, 2014 | Article | By Arthur Yoon, Jeffrey Richter

If you have seen advertisements for hybrid vehicles, chances are that you have marveled at the... more>>


SaterGreg0

April 8, 2014 | Article | By Bety Javidzad, Daniel S. Silverman, Gregory J. Sater

In an important ruling on March 25 that could have wide-ranging (and thankfully positive)... more>>


Goldstein

April 8, 2014 | Article | By Linda A. Goldstein

Since the Federal Trade Commission (FTC) issued its latest Endorsement and Testimonial Guides in... more>>


Rothbard

April 8, 2014 | Article | By William I. Rothbard

For anyone who reads this column or otherwise has followed the Federal Trade Commission (FTC) under... more>>


Richter

March 4, 2014 | Article | By Jeffrey Richter, John Waller

In another sign that private plaintiffs continue to pursue consumer-oriented claims that regulatory... more>>



DRMA-Spotlight_Image_Mojo

January 1, 2014 | Article | By Thomas Haire

At first it was humbling. Direct response is unlike any industry I had seen before,” says Gregory... more>>


DRMA-Spotlight_Image_AP

December 1, 2013 | Article | By Thomas Haire

What we really care about is providing unequaled service to our customers,” says Bruce Stone,... more>>


DRMA-Spotlight_Image_2

November 1, 2013 | Article | By Thomas Haire

In May, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on the InterMedia Group... more>>


DRMA-Spotlight_Image_Cannella

October 1, 2013 | Article | By Thomas Haire

In March, we turned the Direct Response Marketing Alliance (DRMA) Spotlight on Cannella Response... more>>


DRMA-Spotlight_Image_Ipredictus

September 1, 2013 | Article | By Thomas Haire

“This is not just about direct response,” says Monica C. Smith, founder and CEO of Parsippany,... more>>



April 29, 2014 | Event

Join 3,000 direct response decision makers at the industry’s foremost event. Year after year,... more>>



MOY

February 23, 2012 | News

Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the... more>>



February 5, 2014 | File

White paper: Higher Power Marketing more>>


September 12, 2013 | File

Jordan Whitney September 2013 Greensheet more>>


September 11, 2013 | File

White paper: Brandlive - Rockwell Invests in Interactive Video more>>


August 22, 2013 | File

DRMA White Papers and Case Studies wufoo header more>>


June 18, 2013 | File

Case Study: Trust Guard - Stacks and Stacks more>>