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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
FCC Says On-Demand Text Messages Do Not Violate the TCPA     11 Aug, 2015

Article By: Linda A. Goldstein, Christine Reilly

A big win for retailers and others, the Federal Communications Commission (FCC) issued a...More>>

Don’t Price Yourself Out of Business     11 Aug, 2015

Article By: Amy Ralph Mudge, Jeffrey D. Knowles

Everyone loves a bargain. Consumers love saving money, and marketers love how discounts drive...More>>

FCC’s Declatory Ruling Addresses 21 TCPA Clarification Requests     11 Aug, 2015

Article By: Harrison Brown, Jeff Rosenthal, Joshua Briones, Ana Tagvoryan

The Telephone Consumer Protection Act (TCPA) generally prohibits placing calls or sending text...More>>

FTC Not Happy With ‘Risk-Free Trial’ Disclosures     7 Jul, 2015

Article By: Gregory J. Sater

On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers...More>>

‘The Doom That Came to Atlantic City’     7 Jul, 2015

Article By: Jeffrey Richter

Due to many abuses in the raising of capital for seemingly attractive – but less than honorable...More>>

Breaking News
DRMA Announces Nominees for 2015 Marketer of the Year Award     2 Sep, 2015

News By: Thomas Haire

SANTA ANA, Calif. – The DRMA – the alliance for performance-based marketers – and Response...More>>

A 5.7-Percent Increase Predicted for Holiday Retail Sales     2 Sep, 2015

News By: Doug McPherson

NEW YORK – Early indications point to a strong holiday retail season for the United States. More>>

CMOs, Studies See Social Media Getting Lots of Likes     2 Sep, 2015

News By: Doug McPherson

CHICAGO – Social media is getting a lot of likes. A new survey of ad agencies during the second...More>>

GroupM Downgrades 2015 Ad Spend Forecast     2 Sep, 2015

News By: Doug McPherson

NEW YORK – WPP’s GroupM has issued a forecast downgrade for 2015 ad-spending growth. In...More>>

Connected TV Homes Continue to Make Gains     2 Sep, 2015

News By: Doug McPherson

PORT WASHINGTON, N.Y. – Connected TV homes continue to expand in the TV marketplace. More>>

DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>