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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Health and Wellness Products: How the FDA Decides What to Regulate     16 May, 2017

Article By: Thomas C. Knott, John F. Johnson III, Schevon G. Salmon Jr.

Consumer demand for products that maintain and improve their health and wellness has grown steadily...More>>

Court Pulls Plug on ‘Electronic DJ’ Telemarketing     16 May, 2017

Article By: William I. Rothbard

Electronic dance music (EDM), featuring disc jockeys who make music simply by pressing buttons on a...More>>

Text as a Response Mechanism Has Arrived     16 May, 2017

Article By: Alan Rudnick

The idea of adding a texting option to a direct response advertisement’s call-to-action has been...More>>

DRMA Member Benefits Don’t End at Response Expo     16 May, 2017

Article By: Chuck Wilkins

For many of us, the closing party at last month’s Response Expo marked the end of months of...More>>

E-Commerce Best Practices in a Stay-at-Home Economy     16 May, 2017

Article By: Greg Sarnow

For years, DRTV marketers have observed a phenomenon known as the halo effect, where sales in...More>>


Breaking News
Cable, NCTA, ACA Applaud Title II Rollback; O’Rielly to Fight State Privacy Efforts     24 May, 2017

News By: Doug McPherson

WASHINGTON – Cable industry leaders and their interest groups immediately applauded the Federal...More>>

Instagram No. 1 for Influencers; Pinterest Unveils Plans for Brands; Twitter Ups Privacy     24 May, 2017

News By: Doug McPherson

DENVER – Instagram is now the top marketing channel for social media influencers, says a new...More>>

Walmart Makes Headway Online; Amazon Looks to Add Pharmacy     24 May, 2017

News By: Doug McPherson

BENTONVILLE, Ark. – Walmart’s efforts to better compete with Amazon appear to be working. The...More>>

DirecTV Now, Sling TV Gain Subs Amid Pay-TV Losses; Hulu Gets Nod From Industry Insider     24 May, 2017

News By: Doug McPherson

DURHAM, N.H. – As the top 11 operators in the pay-TV industry lost more than 758,000 video...More>>

NRF: Consumption Tax Would Reduce Sales and Jobs     24 May, 2017

News By: Doug McPherson

WASHINGTON – The National Retail Federation (NRF) says Congress should reject a proposed $1...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>