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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
FTC Scores Big Win Against Amazon in Kids’ Apps ‘Unfairness’ Case     7 Jun, 2016

Article By: William I. Rothbard

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that....More>>

Antitrust vs. Anti-Trump: The Donald’s Feud With Amazon     7 Jun, 2016

Article By: Jessica M. Pfau

Amazon is the largest internet-based retailer in the United States, and it is growing...More>>

Old Law Spawns New Class Action Headaches     7 Jun, 2016

Article By: Jeffrey D. Knowles, Ari N. Rothman, Shahin O. Rothermel

An obscure, decades-old New Jersey law has found new life in the hands of plaintiffs’ attorneys,...More>>

Beware of IP Scams     10 May, 2016

Article By: Paula Brillson Phillips

Be on the lookout for intellectual property (IP) and domain name-related schemes specifically...More>>

This Article Is 100% Natural (I Hope the FTC Agrees)     10 May, 2016

Article By: Ivan J. Wasserman

Consumer demand for “natural” products is showing little sign of slowing, and marketers are...More>>

Breaking News
Ad Leaders React to Brexit; Uncertainty Lingers in Market     29 Jun, 2016

News By: Doug McPherson

LONDON – The media industry’s reaction to U.K. voters opting to leave the European Union...More>>

Report: Addressable TV Ad Spending Doubled in ’15; Will Double Again in ‘16     29 Jun, 2016

News By: Doug McPherson

NEW YORK – U.S. spending on addressable TV ads doubled in 2015 – and eMarketer predicts it will...More>>

Nearly 70 Million U.S. Internet Users Will Block Ads This Year     29 Jun, 2016

News By: Doug McPherson

NEW YORK – More than a quarter of internet users will block ads this year, says a new report from...More>>

AT&T Mobility May Make TV Spots From Online Video Show Clips     29 Jun, 2016

News By: Doug McPherson

DALLAS – AT&T continues its efforts to create online video shows for mobile viewers and reports...More>>

Privacy Expert Urges FCC to Curb Broadband Providers     29 Jun, 2016

News By: Doug McPherson

WASHINGTON – A privacy scholar is urging the Federal Communications Commission (FCC) to move...More>>

DRMA Spotlight
DRMA Spotlight: A More Expansive Offering     1 May, 2016

Article By: Thomas Haire

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>