For-profit marketers and charitable organizations increasingly work together, and these relationships have recently attracted the attention of a... more >>

Is your product labeled or advertised as "All Natural" or some variation thereof? Determining whether a product may properly be labeled "All Natural"... more >>

Last July, the new Consumer Financial Protection Bureau (CFPB), conceived by Congress in the post-crash financial regulatory overhaul, came into... more >>

The Federal Trade Commission (FTC) has won a third and decisive round in its ongoing battle with Lane Labs and Andrew Lane (its president),... more >>

The Federal Trade Commission (FTC) recently announced a major settlement with Facebook resolving allegations that Facebook failed to honor some of... more >>

Swipe Payment Solutions’ teamwork, dedication to industry involvement and its Rapid Response capabilities help take the DRMA member’s success to... more >>

Hawthorne Direct may be celebrating its silver anniversary, but what’s kept the DRTV agency successful for 25 years is its tendency to settle for... more >>

In his new book, Building Brand with Direct Response Television, Atomic Direct’s Doug Garnett showcases more than two decades of wisdom about the... more >>

Icon Media Direct’s personal approach to clients and its attention to advancing technology foster long-term relationships and lasting industry... more >>

Sales Portal offers call centers and marketers a buffet of performance-based options to maximize their cross-marketing capabilities. more >>

Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the industry. Be there as the industry crowns the... more >>

Join us for the second-annual Winter Bash in NYC! Meet up at this sponsored event in the offices of MTV for exclusive networking with the best in the... more >>

The Chicago Networking Party is thrown during the International Home and House wares Show in March and is a great way to connect with the DR... more >>

Last year’s event was a huge success for attendees of the Summer Bash at the Shady Canyon Country Club in Irvine, Calif. Not only did attendees get... more >>

Field Reports - August 2011 Issue more >>

An industry leader with a proven track record of unparalleled achievements, American Telecast far exceeds its competition in direct response... more >>

Based in Irvine California, BJ Global Direct specializes in taking an idea from its inception to developing a complete line of products. more >>

Coming up on its fourth year, the DRMA Marketer of the Year Award is the most coveted award in the industry. Be there as the industry crowns the... more >>

A family business for over 65 years has the experience and ingenuity for branding products with mass appeal. This enables the company to maximize... more >>