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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Beware of IP Scams     10 May, 2016

Article By: Paula Brillson Phillips

Be on the lookout for intellectual property (IP) and domain name-related schemes specifically...More>>

This Article Is 100% Natural (I Hope the FTC Agrees)     10 May, 2016

Article By: Ivan J. Wasserman

Consumer demand for “natural” products is showing little sign of slowing, and marketers are...More>>

Are Chipotle’s ‘GMO-Free’ Claims Deceptive?     10 May, 2016

Article By: Jeffrey Richter, Arthur Yoon

Chipotle Mexican Grill Inc. claims to be the first national restaurant company to disclose the...More>>

Supreme Court Rules Government Cannot Freeze ‘Untainted’ Funds     10 May, 2016

Article By: William I. Rothbard

In the December 2015 edition of The DRMA Voice (Supreme Court to Decide Whether Government can...More>>

FTC Joins Legal Barrage Against VW Over Emissions Scandal     12 Apr, 2016

Article By: William I. Rothbard

Piling on to Volkswagen’s legal woes regarding its admitted cheating on emissions tests, the...More>>


Breaking News
Democratic FCC Commissioner: Broadband Privacy Proposal Moving Too Fast     25 May, 2016

News By: Doug McPherson

WASHINGTON – Earlier this year, Federal Communications Commission (FCC) member Jessica...More>>

Indices: TV Prices Firm Up as Scatter Market Tightens     25 May, 2016

News By: Doug McPherson

NEW YORK – National TV advertising marketplace prices show some firming as scatter market...More>>

Upfront Revs Up Slightly for Broadcast, Down for Cable     25 May, 2016

News By: Doug McPherson

NEW YORK – Broadcast networks will see a meager 2-percent rise in overall upfront revenues this...More>>

Google Makes Last Pitch to Court on Pay-Per-Click Class Action     25 May, 2016

News By: Doug McPherson

MOUNTAIN VIEW, Calif. – Google has made its final pitch to the U.S. Supreme Court about a lawsuit...More>>

Survey: Marketers Should Tap Omnichannel for More Sales     25 May, 2016

News By: Doug McPherson

NEW YORK – Consumers reached through several marketing channels buy more often from their...More>>


DRMA Spotlight
DRMA Spotlight: A More Expansive Offering     1 May, 2016

Article By: Thomas Haire

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>