Response Magazine Site Response Expo Site Direct Response Market Alliance Site Job Board

 

   Log in
  

DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.




DRMA Voice
Fade to Gray: FTC Colors in Enforcement Against Hair Supplement Marketers     2 Jun, 2015

Article By: La Toya Sutton, Linda A. Goldstein

The Federal Trade Commission’s (FTC) scrutiny of supplements that claim to cure diseases or cause...More>>

Has the FTC Lost Its Legal Mojo?     2 Jun, 2015

Article By: William I. Rothbard

Wonders never cease. The seemingly invincible Federal Trade Commission (FTC), so used to having its...More>>

FTC Issues New Guidance on Endorsements and Related Online Disclosures     2 Jun, 2015

Article By: Mark S. Goodrich, Jeffrey D. Knowles

Last week, the Federal Trade Commission (FTC) released updates to the frequently asked questions...More>>

Statements at Industry Conferences Could Be Actionable     2 Jun, 2015

Article By: Arthur Yoon, Jeffrey Richter

In Underground Solutions Inc. (USI) v. Eugene Palermo, a federal district court considered whether...More>>

FTC Claim Against Commerce Planet President ‘Discharged’ in Bankruptcy     5 May, 2015

Article By: William I. Rothbard

In “Settle or Fight the FTC: A ‘Hobbesian’ Choice” (July 2012), I wrote that the former...More>>


Breaking News
Upfront News: Some Expect 10% Drop in Sales Volume     1 Jul, 2015

News By: Doug McPherson

NEW YORK – It’s the tale of shrinking upfronts: some buyers and sellers expect up to a...More>>

FCC Chair: Broadband Privacy Rules Coming Soon     1 Jul, 2015

News By: Doug McPherson

WASHINGTON – Expect new privacy rules from the Federal Communications Commission (FCC) for...More>>

Explosion of Online Political Ads Coming in 2016     1 Jul, 2015

News By: Doug McPherson

SAN FRANCISCO – Prepare for a deluge of political ads next year. Insiders say they’ll be...More>>

Multicultural TV Users Favor OTT Viewing     1 Jul, 2015

News By: Doug McPherson

NEW ROCHELLE, N.Y. – Multicultural viewers are spending a lot of viewing time watching...More>>

Mobile Ad Spending to Rise 50 Percent in 2015; Measurement Lagging     1 Jul, 2015

News By: Doug McPherson

NEW YORK – Mobile ad spending in the United States will jump 50 percent this year to reach $28.72...More>>


DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>