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DRMA Putting Unity in Community

The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.

DRMA Voice
Supreme Court Closes One Door. Did It Open Another?     9 Feb, 2016

Article By: Jeffrey D. Knowles, Daniel S. Blynn

In the November issue of The DRMA Voice, we wrote that the United States Supreme Court had recently...More>>

Copyright: The Key to Revealing the Identity of Repeat Infringers on Amazon and eBay     9 Feb, 2016

Article By: Paula Brillson Phillips

Most product marketers and distributors likely have had to deal with counterfeit products being...More>>

California Call Recording Class Actions: Present and Future – Part I     9 Feb, 2016

Article By: Yosef Mahmood, Ana Tagvoryan

For the first four decades of its existence, California’s call recording statute, the California...More>>

FTC Unveils Enforcement Policy for Native Advertising     12 Jan, 2016

Article By: William I. Rothbard

Two years after holding a public workshop on the subject, the Federal Trade Commission (FTC) has...More>>

What’s Up With “Up to” Claims?     12 Jan, 2016

Article By: Amy Ralph Mudge, Randal M. Shaheen

For many years, the substantiation standard for so-called “up to” claims was whether an...More>>

Breaking News
A Salute to History: 2016 DR Hall of Fame Inductees Announced     10 Feb, 2016

SANTA ANA, Calif. – Response Magazine and its Advisory Board are proud to announce the inductees...More>>

Mobile Influence on Store Sales Grows Past $1 Trillion     10 Feb, 2016

News By: Doug McPherson

CAMBRIDGE, Mass. – U.S. shoppers spent $334 billion online last year. In physical stores, they...More>>

More Than Half of Americans Will Watch Streaming TV in 2016     10 Feb, 2016

News By: Doug McPherson

NEW YORK – New research on digital video consumption says 2016 will be the first time more than...More>>

ANA: Half of Brands Use Startups for Social Media, Content     10 Feb, 2016

News By: Doug McPherson

NEW YORK – A new study from the Association of National Advertisers (ANA) found that about half...More>>

New Deal Could Boost Local TV Broadcast Programmatic     10 Feb, 2016

News By: Doug McPherson

LOS ANGELES – Independent media services agency U.S. International Media (USIM) has struck a deal...More>>

DRMA Spotlight
DRMA Spotlight: Direct Branding for the Future     1 Jan, 2016

Article By: Thomas Haire

DRMA member company Envision Response Group provides performance-based marketing solutions — from...More>>