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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
Supreme Court Hands TCPA and Privacy Defendants a Gift     12 Jul, 2016

Article By: William I. Rothbard

The U.S. Supreme Court handed telemarketing and privacy defendants a nice gift in May. In Spokeo...More>>

Misplaced Modifiers?     12 Jul, 2016

Article By: Jeffrey Richter

The hottest buzzword in food production is an abbreviation: GMO, which stands for genetically...More>>

In Case of Negotiation Breakdown, Always Be Trial Ready     12 Jul, 2016

Article By: Richard P. Lawson

Consider this line from FBI Director James Comey: “We have a name for prosecutors who have never...More>>

FTC Scores Big Win Against Amazon in Kids’ Apps ‘Unfairness’ Case     7 Jun, 2016

Article By: William I. Rothbard

We think of the Federal Trade Commission (FTC) as an anti-deception agency, and it is just that....More>>

Antitrust vs. Anti-Trump: The Donald’s Feud With Amazon     7 Jun, 2016

Article By: Jessica M. Pfau

Amazon is the largest internet-based retailer in the United States, and it is growing...More>>


Breaking News
Unilever’s Dollar Shave Club Purchase Could Spawn More Deals     27 Jul, 2016

News By: Doug McPherson

LONDON – News of Unilever buying Dollar Shave Club last week for a rich $1 billion has spurred...More>>

Ad Industry Abuzz About Yahoo-Verizon Deal     27 Jul, 2016

News By: Doug McPherson

NEW YORK – Verizon Communications’ purchase of Yahoo’s ad assets – including search, video,...More>>

Programmatic TV Spending to Rise in 2017; AOL Invests $500M     27 Jul, 2016

News By: Doug McPherson

SAN FRANCISCO – A new study says 73 percent of media buyers expect to spend up to half of their...More>>

Time Warner, Viacom, A&E Slash Commercial Time     27 Jul, 2016

News By: Doug McPherson

NEW YORK – Cable giants Time Warner, Viacom, and A+E Networks cut commercial time in...More>>

New DRMA Committees Welcome 40 Industry Leaders     27 Jul, 2016

News By: Thomas Haire

SANTA ANA, Calif. — As part of the celebration of its 10th anniversary, the DRMA — the alliance...More>>


DRMA Spotlight
DRMA Spotlight: A More Expansive Offering     1 May, 2016

Article By: Thomas Haire

We last turned the DRMA Spotlight on the Woodland Hills, Calif.-based InterMedia Group of...More>>