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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.




DRMA Voice
FCC Says On-Demand Text Messages Do Not Violate the TCPA     11 Aug, 2015

Article By: Linda A. Goldstein, Christine Reilly

A big win for retailers and others, the Federal Communications Commission (FCC) issued a...More>>

Don’t Price Yourself Out of Business     11 Aug, 2015

Article By: Amy Ralph Mudge, Jeffrey D. Knowles

Everyone loves a bargain. Consumers love saving money, and marketers love how discounts drive...More>>

FCC’s Declatory Ruling Addresses 21 TCPA Clarification Requests     11 Aug, 2015

Article By: Harrison Brown, Jeff Rosenthal, Joshua Briones, Ana Tagvoryan

The Telephone Consumer Protection Act (TCPA) generally prohibits placing calls or sending text...More>>

FTC Not Happy With ‘Risk-Free Trial’ Disclosures     7 Jul, 2015

Article By: Gregory J. Sater

On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers...More>>

‘The Doom That Came to Atlantic City’     7 Jul, 2015

Article By: Jeffrey Richter

Due to many abuses in the raising of capital for seemingly attractive – but less than honorable...More>>


Breaking News
Media Stocks Battered During ‘Market Correction’     26 Aug, 2015

News By: Thomas Haire, Doug McPherson

NEW YORK – Media company stocks posted huge drops as Wall Street saw a three-day sell-off...More>>

Media Planners: TV’s Share of Ad Spend Dropping     26 Aug, 2015

News By: Doug McPherson

NEW YORK – More than half of media planners expect TV’s share of ad spending to fall in the...More>>

Study: Pay TV Subs a Mix of Good and Bad     26 Aug, 2015

News By: Doug McPherson

DALLAS – Roughly 25 percent of consumers who subscribe to pay TV made changes to their...More>>

Politics to Spur Digital Ad Dollar Boom in 2016     26 Aug, 2015

News By: Doug McPherson

WILLIAMSBURG, Va. – A new forecast says political digital advertising will break the...More>>

TV Analytics Firm Taps DRTV to Market Itself     26 Aug, 2015

News By: Doug McPherson

PORTSMOUTH, N.H. – It may be the perfect example of a marketing-services company putting its...More>>


DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>