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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.




DRMA Voice
FTC Not Happy With ‘Risk-Free Trial’ Disclosures     7 Jul, 2015

Article By: Gregory J. Sater

On June 16, the Federal Trade Commission (FTC) filed a case in Los Angeles against online marketers...More>>

‘The Doom That Came to Atlantic City’     7 Jul, 2015

Article By: Jeffrey Richter

Due to many abuses in the raising of capital for seemingly attractive – but less than honorable...More>>

Fade to Gray: FTC Colors in Enforcement Against Hair Supplement Marketers     2 Jun, 2015

Article By: La Toya Sutton, Linda A. Goldstein

The Federal Trade Commission’s (FTC) scrutiny of supplements that claim to cure diseases or cause...More>>

Has the FTC Lost Its Legal Mojo?     2 Jun, 2015

Article By: William I. Rothbard

Wonders never cease. The seemingly invincible Federal Trade Commission (FTC), so used to having its...More>>

FTC Issues New Guidance on Endorsements and Related Online Disclosures     2 Jun, 2015

Article By: Mark S. Goodrich, Jeffrey D. Knowles

Last week, the Federal Trade Commission (FTC) released updates to the frequently asked questions...More>>


Breaking News
FCC Blesses AT&T-DirecTV, but With Conditions     29 Jul, 2015

News By: Doug McPherson

WASHINGTON – The Federal Communications Commission (FCC) officially blessed AT&T’s proposed...More>>

Study: 59 Percent of People Watch Mobile TV     29 Jul, 2015

News By: Doug McPherson

ATLANTA – A new study says 59 percent of consumers watch TV on mobile devices, up from 52 percent...More>>

Senators: FCC Should Restrict Behavioral Advertising     29 Jul, 2015

News By: Doug McPherson

WASHINGTON – Democratic Lawmakers sent a letter to the Federal Communications Commission (FCC),...More>>

Comcast Shipping 30,000 X1 Boxes Per Day     29 Jul, 2015

News By: Doug McPherson

PHILADELPHIA – Comcast reports it is shipping about 30,000 X1 boxes (its in-home entertainment...More>>

BBB: Euro-Pro Should Slow Its 5-Star Roll     29 Jul, 2015

News By: Doug McPherson

ARLINGTON, Va. – The Better Business Bureau’s (BBB) National Advertising Division (NAD) has...More>>


DRMA Spotlight
DRMA Spotlight: Processing the Right Answers for Clients     1 Mar, 2015

Article By: Thomas Haire

It’s been more than two years since we turned the Direct Response Marketing Alliance (DRMA)...More>>