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DRMA Putting Unity in Community


The DRMA is vibrant and growing marketing alliance with one singular focus: to serve and support marketing professionals that utilize performance-based, trackable and measurable marketing.

If you are responsible for a product or service that is sold and marketed to a consumer via direct response, digital or data-driven tactics, or if you are part of the supply chain that helps facilitate a marketing and sales campaign, then the DRMA is a vital organization to join.

The DRMA uses a combination of education and networking to foster clear channels of communication and transparent pathways to nurture long term relationships in a comfortable and neutral environment.



DRMA Voice
FTC Plays ‘Red Light, Green Light’ With Influencer Marketers     19 Sep, 2017

Article By: Amy Ralph Mudge, Randal M. Shaheen

Earlier this month, the Federal Trade Commission (FTC) broke new ground by announcing its first...More>>

Negative Option Remains Prime Enforcement Target at Trump FTC     19 Sep, 2017

Article By: William I. Rothbard

When Acting Federal Trade Commission (FTC) Chair Maureen Ohlhausen – who nine months into the...More>>

Mass Tort Drug Injury Ads Draw Government Scrutiny     19 Sep, 2017

Article By: Rick Petry

In June, the House Judiciary Subcommittee on the Constitution and Civil Justice held a hearing...More>>

Become a Member, Stay Involved, Advocate for Our Industry     19 Sep, 2017

Article By: Paul Rothstein

Many years ago, I came to the DR industry after spending more than 20 years in general advertising....More>>

Staying Out of the Weeds: Employment Law Meets Medical Marijuana     15 Aug, 2017

Article By: Janice P. Gregerson, Douglas B. Mishkin

Although marijuana use remains illegal under federal law, 29 states – beginning with California...More>>


Breaking News
Total 2017 U.S. TV Ad Spend Forecast as Flat; 22M to Cut Cord This Year     20 Sep, 2017

News By: Doug McPherson

NEW YORK – eMarketer is following other big media agencies’ advertising downgrades and is...More>>

Ad Trade Groups ‘Deeply Concerned’ About Apple’s Browser and Cookie-Handling     20 Sep, 2017

News By: Doug McPherson

WASHINGTON – Several major advertising trade associations expressed deep concerns about the...More>>

Disney Not Among 4K Movie Providers for Apple’s iTunes     20 Sep, 2017

News By: Doug McPherson

CUPERTINO, Calif. – Disney – typically one of Apple’s regular corporate partners – was...More>>

Hulu Unveils Ad Campaign Touting TV Service     20 Sep, 2017

News By: Doug McPherson

SANTA MONICA, Calif. – Hulu’s ad campaign for its new live, linear TV network service has...More>>

Comcast’s Roberts, Charter’s Rutledge Dish on TV Landscape     20 Sep, 2017

News By: Doug McPherson

NEW YORK – Comcast CEO Brian Roberts and Charter Communications Chairman and CEO Tom Rutledge...More>>


DRMA Spotlight
DRMA Spotlight: Thriving With Change     1 Apr, 2017

Article By: Thomas Haire

Since early 2016, when Cannella Response Television acquired Media Properties Holdings (MPH) —...More>>