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Direct Response Marketing

Sylvester Phifer


Sylvester Phifer

Sylvester Phifer is senior director of DR multimedia sales at ESPN. He can be reached at (646) 547-5495 or via e-mail at sylvester.phifer@espn.com. He is a member of the DRMA TV Everywhere Committee.


Article
It’s a Bird … It’s a Brand … It’s Brand Response!   11 Apr, 2017
By: Jeff Lazkani,Sylvester Phifer

When it comes to marketing a product or service, there are typically two overarching objectives:...more >>

Article
Integrating OOH Performance in Total Audience Measurement   13 Dec, 2016
By: Sylvester Phifer

The state of the television media landscape is changing at breakneck speed. Audiences are consuming...more >>



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