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Cover Story
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Cover Story: Tipping the Scales   

“I’ve never considered direct or performance-based marketing divorced from brand building in any way,” says Patrick Carroll, chief marketing officer (CMO) of Boston-based NutraClick, a technology-driven health and wellness products company. “Look at something like the George Foreman Grill — among so many other examples: a campaign using direct-to-consumer execution that built a huge...More>>


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DRMA Spotlight
DRMA Spotlight: Expanding Capabilities and a Broadening Vision    

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company of automated advertising platform AdMore, short-form direct-response provider REVShare, and Lead Generation Technologies (LGT). The combined entity now operates under the Cannella Media LLC banner. The acquisition and the changes it’s driven give...More>>


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