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Response Magazine’s 21st Annual State of the Industry Report   
Response Advisors Forum: What’s the Attribution Solution?   
Web Exclusive: Healthy Changes   
Response Advisors Forum: A Long Run … and a Short Sprint   
Web Exclusive: Infographic — Political Campaign Spending Activities in the Digital Age   

Cover Story
Cover Story: Tipping the Scales   

“I’ve never considered direct or performance-based marketing divorced from brand building in any way,” says Patrick Carroll, chief marketing officer (CMO) of Boston-based NutraClick, a technology-driven health and wellness products company. “Look at something like the George Foreman Grill — among so many other examples: a campaign using direct-to-consumer execution that built a huge...More>>

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FCC’s App Plan Draws Ire From Hollywood, Support From Writers Guild    
Ad Groups to Improve Online Video Ads    
Twitter Debuts New App for OTT TV    
OTT Subs Rise 12% Since 2014    
Digital Could Overtake TV Ad Spend by End of 2016    

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DRMA Spotlight
DRMA Spotlight: Expanding Capabilities and a Broadening Vision    

In January, Cannella Response Television acquired Media Properties Holdings (MPH), parent company of automated advertising platform AdMore, short-form direct-response provider REVShare, and Lead Generation Technologies (LGT). The combined entity now operates under the Cannella Media LLC banner. The acquisition and the changes it’s driven give...More>>

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