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Response This Week September 9, 2015

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9 Sep, 2016

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INDUSTRY NEWS
Study: Mobile Ad Spend to Surpass Desktop in 2015 
NEW YORK – Mobile ad spending will surpass desktop for the first time in 2015, predicts market researcher eMarketer.
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Stronger Ad-Blocking Technology Coming to a Phone Near You  
COLOGNE, Germany – First Apple announces it will soon release its iOS9 system that will include an app to let users block ads. Now the best-known biggest ad blocker, Adblock Plus, says it’s working on its own browser app that will “kick Safari’s ass.”
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Ad Buyers Shrug at Hulu Commercial-Free Option 
LOS ANGELES – Hulu reports it’s starting a commercial-free version of its streaming service for $12 a month to rival to Netflix and Amazon.
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Brands Giving Social Media Followers Cold Shoulder 
CHICAGO – Brands have done a fine job getting followers on social media, but they’ve been terrible at talking with those followers online, according to a new survey from Sprout, a social media management company.
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Print Mag Readers Outnumber Digital, 2 to 1 
BOSTON – Turns out people are reading print magazines more than their digital counterparts, at least according to a new study from Mequoda, a publishing consulting group.
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NEWS CORNER

OpenJar Concepts Inc. hires AJ Reyes as client services support manager of digital and Lance Sakamoto as media buyer.

Lincoln Media Services doubles its Lake Bluff, Ill., office space with two additional suites. Growth in its media buying and syndication departments necessitated the expansion.

Zumba Fitness LLC hosted 7,000 licensed Zumba instructors at its eighth annual convention in Orlando, Fla., last month. The convention gives instructors access to new tools and programs, while serving as the hub to catch up with friends, enjoy incredible performances, and, of course, dance.

Hawthorne Direct, a brand response advertising company, unveils new predictive modeling technology that empowers its clients to make smarter business decisions. This capability leverages historical campaign data to predict the results advertisers will see, enabling them to adapt accordingly.

Sharper Image chooses Hardtack Creative to create and produce 30-second TV spots for an upcoming fall campaign. “Sharper Image is a great, iconic brand that everyone’s heard of. We’re thrilled to be working on the new TV spots,” says Carter Baldwin, president of Hardtack Creative.

Brand New Media wins a 2015 People’s Telly Award for its long-form TV ad campaign for the Wolfgang Puck Pressure Oven. The news comes amid the campaign’s continued successful TV run.

Amazon launches a new download option for iOS and Android devices that enables subscribers to view movies and TV shows while they are offline, for no added charge. Prime members have already been able to download video on Fire devices.

LG announces that it will release a free upgrade for its WebOS smart-TV platform later this month that will expand its roster of content partners to include 4K and HD streaming of DirecTV content. Other new content partners include the iHeartRadio and Rdio music streaming services.

The number of TV households measured by Nielsen will remain the same this season as it was last – 116.4 million.

Jessica Alba’s all-natural product line, the Honest Company, is hit with a lawsuit that claims it “deceptively and misleadingly” labels and markets its products as being “natural.” Consumer Jonathan D. Rubin claims that a number of products contain “unnatural” and “synthetic” ingredients and also says that the Honest Sunscreen product is “ineffective.”

comScore reports digital advertising is expected to become the top media category in 2016. Revenue for the category totaled $49.5 billion in 2014, up 16 percent from the previous year. The first quarter of 2015 had $13.3 billion in revenue, also a rise of 16 percent from the year-earlier period. Digital advertising is now equal to about 80 percent of TV ad spend and is forecast to surpass TV next year.

New projections from the International Data Corporation (IDC) say that “programmatic TV” spend will top $17.3 billion in the U.S. by 2019, up from $69 million in 2014. By that time, predicts IDC, “programmatic ad spend in linear TV will outgrow that in streaming video” and digital real-time bidding.

UPCOMING DR EVENTS

COMING UP:

&THEN: DMA 2015
October 4-6, 2015 | Boston
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Shop.org Annual Summit 2015
October 5-7, 2015 | Philadelphia
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DRMA Marketer of the Year Event
October 7, 2015 | Las Vegas
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ERA D2C Convention
October 6-8, 2015 | Las Vegas
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JOB BOARD

Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Account Executive - Marketing Maven Public Relations
Location: Camarillo, Calif.
Posted: 8/20/15
View/Apply

Position: Marketing Assistant - National Safety Council
Location: Itasca, Ill.
Posted: 8/12/15
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Position: Modeling & Analytics Analyst - City National Bank
Location: Los Angeles
Posted: 8/3/15
View/Apply

View All Jobs:
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