The third annual Friends of Mobility Gala, a fundraiser for Global Mobility, a nonprofit chaired by Launch DRTV’s Drew Plotkin, that offers complex rehab wheelchairs to thousands of people with disabilities around the globe, will be held Saturday, Sept. 17, starting at 6 p.m., at the Manhattan Beach Country Club in Manhattan Beach, Calif. Tickets are $150. For more info, visit: http://www.globalmobilityusa.org/gala-event
Direct marketing agencies Script to Screen and M2 Marketing and Management Services release Gwynnie Bee’s first long-form TV campaign for its plus-sized fashions from more than 150 brands available as a “wear and return” for a monthly fee.
Media Design Group hires Ross McConnell and Mark Biglow to its expanding business development team. McConnell comes from Steelhouse and Biglow was most recently with Mercury Media.
Extreme Reach, an enterprise cloud platform company that aids workflows for TV and video ads, announced Wednesday a partnership with programmatic TV ad platform AdMore, through which AdMore will connect with Extreme Reach’s API to speed the activation of campaigns across its programmatic TV platform.
Flipboard, the mobile app that offers a sampling of stories from around the web, begins selling programmatic display and native ads through a private marketplace enabled by Rubicon Project beginning next month. Brands will also be able to use Flipboard’s targeting capabilities that allow it to reach users based on their reading interests and demographics.
Programmatic advertising marketplace OpenX and Meredith Local Media Group, a unit of Meredith Corp., partner to integrate OpenX’s bidder platform into Meredith Local’s strategy across desktop and mobile.
Microsoft sites inch up to 21.9-percent market share of search in July 2016, comScore reports. Google sites slid to 63.4 percent in July 2016.
A company called Yuneec introduces drones designed to take pictures to share on social media. The “Breeze” costs $499 and its camera produces high-definition video and photos users can share directly to Instagram, Facebook, and Twitter through its iOS and Android apps.>
Facebook adds live video to its Messenger service that lets users easily add a live video feed to their conversations. “Instant Video is a reflection of the ubiquity of video,” Facebook says in a new blog post. “We simply expect to have that ability in real-time, all the time.”
Google agrees to pay $5.5 million to settle a class-action lawsuit alleging it violated Safari users’ privacy by circumventing their no-tracking settings.
Facebook’s vertical video ads are now live. Laundry Service launched the new, rectangular ads for LG, Hennessy, and three other unnamed clients last week.
In its first ad revenue forecast for Snapchat, eMarketer expects the social network to generate more than $360 million in worldwide revenue this year, with that figure jumping more than 150 percent to nearly $1 billion by next year.