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Response This Week September 7, 2016

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7 Sep, 2017



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Nielsen/Google Study: YouTube and TV Make Good Partners 
MOUNTAIN VIEW, Calif. – A new Nielsen study commissioned by Google found that TV reach seems to drive YouTube engagement and vice versa. Essentially, viewers who watch a TV program’s content on YouTube are more likely to watch the actual TV show.
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Pay TV Loses 812K Subs in Q2; Anti-Cable Ads Continue as Consumers’ Channels of Choice Shrink 
CHARLOTTESVILLE, Va. – Pay-TV providers lost a record 812,000 subscribers in second-quarter 2016 due mostly to AT&T’s fiber-based U-verse service merging with DirecTV, according to SNL Kagan.
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OTT Growth Surges; $15 Is Tops for SVOD; CBS Launches Ad-Free Option 
DURHAM, N.C. – Digitalsmiths’ new video trends report says 64 percent of Americans pay for at least one subscription to an over-the-top (OTT) pay streaming service, up from 58 percent one year ago.
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Programmatic TV Growing, But Hurdles Inhibit Adoption 
CHICAGO – A new white paper on programmatic TV (PTV) says barriers are preventing its widespread adoption – particularly a fear that it will take away control from suppliers and cause a dive in CPMs.
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DraftKings Gets $150 Million in Funding Despite Legal Scuffles 
BOSTON – Just in time for football season, fantasy-sports leader DraftKings landed $150 million in new funding last week.
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The third annual Friends of Mobility Gala, a fundraiser for Global Mobility, a nonprofit chaired by Launch DRTV’s Drew Plotkin, that offers complex rehab wheelchairs to thousands of people with disabilities around the globe, will be held Saturday, Sept. 17, starting at 6 p.m., at the Manhattan Beach Country Club in Manhattan Beach, Calif. Tickets are $150. For more info, visit:

Direct marketing agencies Script to Screen and M2 Marketing and Management Services release Gwynnie Bee’s first long-form TV campaign for its plus-sized fashions from more than 150 brands available as a “wear and return” for a monthly fee.

Media Design Group hires Ross McConnell and Mark Biglow to its expanding business development team. McConnell comes from Steelhouse and Biglow was most recently with Mercury Media.

Extreme Reach, an enterprise cloud platform company that aids workflows for TV and video ads, announced Wednesday a partnership with programmatic TV ad platform AdMore, through which AdMore will connect with Extreme Reach’s API to speed the activation of campaigns across its programmatic TV platform.

Flipboard, the mobile app that offers a sampling of stories from around the web, begins selling programmatic display and native ads through a private marketplace enabled by Rubicon Project beginning next month. Brands will also be able to use Flipboard’s targeting capabilities that allow it to reach users based on their reading interests and demographics.

Programmatic advertising marketplace OpenX and Meredith Local Media Group, a unit of Meredith Corp., partner to integrate OpenX’s bidder platform into Meredith Local’s strategy across desktop and mobile.

Microsoft sites inch up to 21.9-percent market share of search in July 2016, comScore reports. Google sites slid to 63.4 percent in July 2016.

A company called Yuneec introduces drones designed to take pictures to share on social media. The “Breeze” costs $499 and its camera produces high-definition video and photos users can share directly to Instagram, Facebook, and Twitter through its iOS and Android apps.>

Facebook adds live video to its Messenger service that lets users easily add a live video feed to their conversations. “Instant Video is a reflection of the ubiquity of video,” Facebook says in a new blog post. “We simply expect to have that ability in real-time, all the time.”

Google agrees to pay $5.5 million to settle a class-action lawsuit alleging it violated Safari users’ privacy by circumventing their no-tracking settings.

Facebook’s vertical video ads are now live. Laundry Service launched the new, rectangular ads for LG, Hennessy, and three other unnamed clients last week.

In its first ad revenue forecast for Snapchat, eMarketer expects the social network to generate more than $360 million in worldwide revenue this year, with that figure jumping more than 150 percent to nearly $1 billion by next year.



DRMA Marketer of the Year Event
Sept. 14, 2016 | Las Vegas
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DRMA Winter Bash
Dec. 6, 2016 | New York
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ALSO COMING SOON: Annual Summit 2016
Sept. 26-28, 2016 | Dallas
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&THEN: DMA 2016
Oct. 16-18, 2016 | Los Angeles
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Digital Marketing Analyst - Talent Solutions Group
Location: Chicago
Posted: 8/19/16

Position: Marketing Automation Strategist - CallSource
Location: Westlake Village, Calif.
Posted: 8/17/16

Position: TV Ad Sales Manager - Continuum Media
Location: New York
Posted: 8/11/16

View All Jobs:
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