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Response This Week September 4, 2013

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4 Sep, 2017


Response Magazine August 2013

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CBS, TWC Battle Ends – Carriage Deal Reached 
NEW YORK – The month-long battle over retransmission consent between CBS Inc. and Time Warner Cable is over. CBS channels, including Showtime, returned to TWC's systems in New York, Los Angeles, Dallas and other markets Monday afternoon.
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Digital Media to See Double-Digit Growth in 2013 
STAMFORD, Conn. – Media researcher PQ Media reports that consumer digital media usage worldwide should grow 11.8 percent in 2013, driven by double-digit gains in time spent with online, mobile and other digital media channels.
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Google Heads U.S. Mobile Ad Market  
NEW YORK – Google will take in nearly half of all net U.S. mobile Internet ad revenues this year, says eMarketer’s latest estimate of U.S. digital ad spending.
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Study: TV Sites Best for Video Viewability 
NEW YORK – Roughly 90 percent of video ads in first-quarter 2013 were repurposed TV spots and generated an 85-percent completion rate on average, says a report from Tremor Video, a video advertising solutions company.
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TV Viewing Habits in Flux  
STOCKHOLM – An increased reliance on streaming media for on-demand access is changing the way people define, access and consume TV, says a report from media researcher Ericsson. Folks are starting to watch TV shows across screens and occasions without necessarily sitting through full episodes in one place.
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Photo Gallery


The New York Law School is honoring Jeffrey D. Knowles, a partner at Venable LLP, for his contributions to the school and legal profession. The event is scheduled for November 13. To take part in the event or for more information, call (212) 421-2808.

Swipe Payment Solutions welcomes Andrew Atkinson, formerly of Media Partners Worldwide. Atkinson’s background includes work in sales, media buying and entertainment.

Marketing Maven, a marketing agency, promotes two executives: Phil Rarick is now the chief operating officer, and Natalie Rucker is vice president of business development.

Saddle Creek Logistics Services is one of the fastest-growing private companies in America, as ranked by Inc. magazine. This is Saddle Creek’s second consecutive year on the list.

DNA Response Inc., a multi-channel commerce company, names Tom Czar, president of Media One Products, as a member of its advisory board.

Three displays created by Bay Cities, a retail packaging design firm, are finalists in the Design of the Times Competition hosted by the Path to Purchase Institute. Bay Cities’ structure and design for a Nintendo Mariokart launch pad won bronze and its design for a singer Katy Perry end cap won a gold award. This year’s awards show will be held on October 9 in Chicago.

Fox reports that 85 percent of Super Bowl ad spots are sold out. Fox wouldn’t say what it's charging for the ad space, but top media buyers say some of the game's 30-second slots are going for north of $4 million, versus the $3.8 million average on CBS for the event’s 2013 broadcast.

WideOrbit Inc., a provider of ad management software for media companies, announces that Gray Television Inc., a broadcast TV company, has selected WideOrbit to replace its legacy traffic vendor for 86 of its channels that span 30 U.S. television markets.

Delivery Agent announces it has extended its relationship to run omni-channel commerce for CBS Consumer Products and Showtime through July 2015. Delivery Agent will now manage the official commerce platform for the sci-fi franchise “Star Trek.”

SiteLock, WebsiteAlive and SecureBuy announce the release of AliveSecure, a secure online communications and transaction-processing product. It’s an online software-as-a-service designed to secure credit card payments through a website or mobile chat interface.

IPG Media Lab and YuMe release a study that says unaided brand recall for tablet video viewers clocks in at 57 percent. That compares to 49 percent of smartphone viewers who could recall brand names without prompting, 47 percent of computer users, and 45 percent of TV viewers. The study also finds that 81 percent of tablet video viewers sometimes or always watch TV shows on their tablets.

The PEW Research Center says that, as of May 2013, 72 percent of online U.S. adults use social networking sites, up from 67 percent in late 2012, and 8 percent in 2005. The study finds that 18 percent of online adults are now Twitter users. This is roughly double the 8 percent of online adults who used Twitter in November 2010, the first time PEW asked about Twitter as a stand-alone platform.



DRMA Marketer of the Year Event
September 25, 2013 | Las Vegas, NV
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ERA D2C Convention 2013
September 24-26, 2013 | Las Vegas, NV
More On Event Annual Summit 2013
September 30-October 2, 2013 | Chicago, IL
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October 12-17, 2013 | Chicago, IL
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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: DRTV Manager - Hampton Direct
Location: Woodland Hills, Calif.
Posted: 8/30/13

Position: Manager, Marketing Retention & Analytics - Comcast
Location: Manchester, N.H.

Position: Class Giving Officer - University of California, Berkeley
Location: Berkeley, Calif.
Posted: 7/8/13

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