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Response This Week September 30, 2015

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30 Sep, 2015



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Nearly Half of Pay-TV Subscribers Consider Switch 
DURHAM, N.C. – Nearly half of all pay-TV customers might either switch providers or go over the top (OTT), according to a new survey from Digitalsmiths, a unit of TiVo.
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Net Neutrality Debate Enters Presidential Campaign 
WASHINGTON – Republican presidential candidate Jeb Bush says that if he's elected, he will dismantle the Federal Communication Commission's (FCC) net neutrality rules.
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Perfectly Targeted Ads on Web Proving a Rare Feat 
NEW YORK – The idea that digital advertising was going to solve the age-old dilemma of shotgun advertising and offer perfectly targeted ads is being brought into question by new data.
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Watchwith, Fox to Run Ads During TV Shows 
SAN FRANCISCO – Ad tech firm Watchwith reports it will be placing ads on screen during TV shows on Fox Broadcasting this fall. Watchwith says it's using metadata to find the least intrusive scenes to insert ads that are contextually relevant.
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FTC Sues Marketer for Trying to Suppress Bad Reviews 
WASHINGTON – If you're a marketer in the United States, you have to take the bad with the good. And if you don't, the Federal Trade Commission (FTC) might sue you.
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NEW a2b 468 8-5-15

Concepts TV Productions welcomes Kate Hoffman as writer/producer. She has worked for Time Inc., NBCUniversal and Ogilvy CommonHealth.

Media Design Group announces Sean Sosa as its new vice president of media. 

Hybrid Media Services welcomes Jenifer Wustman as senior account manager.

Aces Marketing, a leading direct response agency in Englewood, Colo., completes its first year of direct response campaign management using InfoTech’s Web-based Media Management System.

Adaptive Medias Inc., a video technology company, announces John B. Strong is the company’s chairman of the board and permanent CEO, effective immediately. Strong has served as the company’s interim CEO since August.

Quirky, a crowd-sourced invention start-up, which raised $185 million from investors that included General Electric and leading venture capital firms, files for bankruptcy. The company said it’s seeking protection from its creditors while it arranged a sale of “substantially all its assets.” announces it has selected Ocean Media, an independent media buying agency, as its agency of record for television media buying. 

Rentrak and AMC Networks strike a partnership to develop a cross-platform effort for TV program viewing – one that will show incremental viewer “reach.” The effort will integrate viewing behavior from Rentrak’s passive television and video-on-demand information with census-level video viewing collected from AMC Network’s digital platforms.

Native advertising technology platform Nativo, which lets publishers deliver native ads formatted to match their sites, introduces a new guarantee that virtually all of the impressions produced by its ads are presented to real human beings. Nativo offers the guarantee with ad tech firm Moat, which will provide third-party verification that impressions are not generated by bots, fraudulent or otherwise.

Global ad spending will continue to grow, but more slowly than previously forecast by eMarketer. In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from the $577.79 billion forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

Nielsen’s just-released total audience report says video use across computers, smartphones, and tablets jumped nearly 20 percent compared to a year ago. Digital video use between 5 a.m. and 8 a.m. rose 38 percent from May 2014 to May 2015. Nielsen also said video usage increases in the 9 p.m. hour.

Yahoo reports all of its programmatic advertising technology will connect under the BrightRoll brand to offer advertisers, publishers, and partners a suite of tools to connect with consumers across ad formats and devices.



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Check out all of the new postings on Response's Job Board!
A niche job board for those with careers in all aspects of the direct response industry. Here are the featured jobs of the week:

Position: Senior Account Executive - Marketing Maven Public Relations
Location: Camarillo, Calif.
Posted: 8/20/15

Position: Marketing Assistant - National Safety Council
Location: Itasca, Ill.
Posted: 8/12/15

Position: Modeling & Analytics Analyst - City National Bank
Location: Los Angeles
Posted: 8/3/15

View All Jobs:
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