Concepts TV Productions welcomes Kate Hoffman as writer/producer. She has worked for Time Inc., NBCUniversal and Ogilvy CommonHealth.
Media Design Group announces Sean Sosa as its new vice president of media.
Hybrid Media Services welcomes Jenifer Wustman as senior account manager.
Aces Marketing, a leading direct response agency in Englewood, Colo., completes its first year of direct response campaign management using InfoTech’s Web-based Media Management System.
Adaptive Medias Inc., a video technology company, announces John B. Strong is the company’s chairman of the board and permanent CEO, effective immediately. Strong has served as the company’s interim CEO since August.
Quirky, a crowd-sourced invention start-up, which raised $185 million from investors that included General Electric and leading venture capital firms, files for bankruptcy. The company said it’s seeking protection from its creditors while it arranged a sale of “substantially all its assets.”
SharperImage.com announces it has selected Ocean Media, an independent media buying agency, as its agency of record for television media buying.
Rentrak and AMC Networks strike a partnership to develop a cross-platform effort for TV program viewing – one that will show incremental viewer “reach.” The effort will integrate viewing behavior from Rentrak’s passive television and video-on-demand information with census-level video viewing collected from AMC Network’s digital platforms.
Native advertising technology platform Nativo, which lets publishers deliver native ads formatted to match their sites, introduces a new guarantee that virtually all of the impressions produced by its ads are presented to real human beings. Nativo offers the guarantee with ad tech firm Moat, which will provide third-party verification that impressions are not generated by bots, fraudulent or otherwise.
Global ad spending will continue to grow, but more slowly than previously forecast by eMarketer. In 2015, total worldwide ad spending will reach $569.65 billion. This figure has been adjusted downward from the $577.79 billion forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.
Nielsen’s just-released total audience report says video use across computers, smartphones, and tablets jumped nearly 20 percent compared to a year ago. Digital video use between 5 a.m. and 8 a.m. rose 38 percent from May 2014 to May 2015. Nielsen also said video usage increases in the 9 p.m. hour.
Yahoo reports all of its programmatic advertising technology will connect under the BrightRoll brand to offer advertisers, publishers, and partners a suite of tools to connect with consumers across ad formats and devices.